I’m changing it up a little bit on today’s episode of the Profit Master Podcast. Typically I bring on amazing real estate investors to share their profit master strategies, but today I’m talking to Nick Raithel. He’s the creator of Content Corps, and he helps expert investors like you write and sell their own books. Think about it – a book can be your own personal business card. You could sell it at conventions or carry it with you to meetings. Writing a book is a great way to help your expertise go viral and really position yourself as an authority in real estate.
Are people always asking you how you do what you do? Do you find yourself giving advice to other people more often than not? I was always experiencing that, and that’s why I wrote my own book. Having a book is amazing way to start a conversation and find leads for your business. Clients are more likely to trust an investor who’s published a book or two, and you’ll establish yourself as an authority in real estate investment just by sharing what you already know about this business. Seriously consider what writing a book could mean for you and if it could truly benefit your business plan.
If you’re interested in writing a book, take a look at Nick’s process at Content Corps. It’s called The 7-Hour Book and he breaks down that process a little bit on today’s episode. He shares the different strategies you can take to tackling your own book, and he’s somewhat of an expert when it comes to marketing. Writing a book is something to seriously consider if you want to make a positive change to your business. Nick Raithel’s advice today could really help you out, so tune in now and decide for yourself if writing a book is right for you.
4:50 – Here’s Nick Raithel!
6:13 – Why are books so inspiring?
7:25 – How did Nick turn books into a business?
10:10 – Nick breaks down the writing process
10:55 – Why should you consider writing a book?
12:15 – The perks of writing a second book
13:42 – The time-frame of Nick’s publication process
15:40 – How many pages are these books?
17:55 – The cover of your book is more important than you think
21:10 – How much does it cost to write a book?
22:09 – How will you distribute your book?
24:15 – How will you position your book?
25:39 – How to use your book to share your time
31:38 – The greatest lesson Nick ever learned
33:35 – Nick drops some great advice for new writers
34:24 – Nick’s favorite motivational quotes
35:20 – Cory’s new podcast – Book Gangsters – is coming soon!
36:41 – Does Nick get 8 hours of sleep?
38:23 – Nick’s morning routine
41:57 – Nick knows how to make water taste better
42:30 – What is Nick most grateful for?
45:05 – Nick’s favorite mentors are actually dead guys
46:40 – What gets Nick out of bed in the morning?
48:36 – Contact Nick at Content Corps to start writing your book
Links and Resources:
Real Estate Riches by Cory Boatright
Cory: What is going on, party party party people? This is Cory Boatright. I am your host at Real Estate Investing Profit Masters and the founder of Real Estate Investing Profits. I hope you’re having a phenomenal, fun, productive, intentional, grateful day! I am going to bring you an interview today that is a little different. We’re gonna switch things up. How do you like that?
Today, we’re gonna talk with Mr. Nick Raithel. Nick has a program called The 7-Hour Book. What he does is he extracts all of your expertise and puts it into a book. All of a sudden, you become a self-published author, and he can get you ranking highly with the marketing of that book. But he specifically focuses on getting that book out into the world – all of your knowledge, and he finds a way to create the book very quickly and very professionally. I’m excited for you to hear about how this works.
He has a company, that’s Content Corps, and you’re gonna hear more about what he does there and what he’s offering. I think you’re gonna dig that. Because guess what? If you’re a real estate investor, you do things on autopilot, right? You do things because you’ve always done them, and someone asks you, “Well, what do you do in your business?” You can just walk through it. You can tell them everything you do. But have you ever thought about putting that into a book?
I didn’t think about that, for a long time, then someone said, “Hey, can I take you out to lunch, Cory? I want to ask you about your Real Estate Investing.”
“Okay, sure,” so we went out and had lunch and talked.
He said, “It was great,” and the next week after that, he was like, “Hey, can I take you out to lunch?”
Pretty soon, because at that time, I was doing these short sales – we don’t do short sales now. We do all wholesaling, but at the time, I was focused on short sales in 2006, 2007, 2008, 2009, and about to the end of ’11. People were asking me all the time about short sales, so I eventually wrote a course on short sales. I got a book, and I started doing all these things about this publishing aspect and education world, basically creating a hybrid of being an investor first and then creating a book from it, because I simply thought that was the fastest way that I could get the information in as many people’s hands as possible. Even kind of selfishly, believe it or not, in the greater OKC area, I wanted to get all of the deals from all the agents, so we actually had to continue the education program on short sales.
It was great, but what happened was – books are great, but then also you have to make sure you have marketing. You have to make sure that it’s good, and so having somebody that – I had to figure out all this stuff out myself. I went through my first self-published book. It was – I messed up a lot of different things in there. We had a bunch of different people that wrote in there, so I did this kind of collaboration in my first book. But I’m still excited and still happy about it, but I had to learn so many things all on my own. How great is it to have somebody that already knows how it works, has these self-published authors – these best-selling authors all coming from his work and his experience. You’re gonna check out this interview with Nick. I think you’re gonna really dig it, especially if you’re interested in making a book.
Alright, so have you downloaded your Ultimate Real Estate Investing Quick Start Guide? If you haven’t yet, text the word “profit” to 38470, and it will be auto-magically sent to you. Also if you’re interested in real estate coaching, specifically wholesale coaching, I wanna talk with you. We do this strategy session – determines where you are, where you wanna go, and the bridge to create that to get you to where you wanna go as fast as possible. You can go to coryscoaching.com, and I have a video I recorded there for you. I want you to watch it and then answer a couple of questions on that page. Alright, here you go. Here is the interview with Mr. Nick Raithel.
Alright Nick, are you there?
Nick: I am, Cory. Great to be here.
Cory: Good. I’m glad you’re on the show. It’s pretty interesting because we typically have real estate investors on the show. What we’re doing today with your expertise is actually taking out of the real estate investor all the knowledge – everything that they know and they’ve done for many, many years. I can’t tell you how many times I’ve had emails that come in for investors saying, “I read your book, Cory, on Amazon. How did you do that? How did you write a book?” It’s interesting because that process seems like it’s pretty daunting, and it can be if you go into it all by yourself.
But you’ve created a system – it looks like that you made it, where it’s pretty step-by-step on exactly what to do. In fact, what I really like about what you’ve done is that you’ve created that done-for-you option, where you can spend some time with someone and just get everything out of them that you need in order to work on what the book is going to be in the questions that you ask them. I’m excited about talking to you a little bit more about that. Before we go into that, I do want to find out, what got you involved with this angle of just getting information out of people from their expertise?
Nick: I would say it’s a saying I heard, that – I’m not sure who it is credited to, but it’s this idea that the wealthiest place on the planet isn’t the diamond mines. It’s not the banks, not the jewelry stores. It’s the cemetery. They say that in the cemetery, you will find the ideas that were never realized, the knowledge that the people had that they never passed on. You’ll find all of those things. As I heard that quote, I began to think about the kinds of people I was working with (investors, entrepreneurs, business owners), it really sunk in for me in and struck home that they were in that position. They had all of these experiences, all of that knowledge, and it really would just go with them, whether to the grave or to retirement, and just go to waste and wouldn’t be able to be used as an asset in their businesses or even passed on to help other people out beyond that.
Cory: What got you involved in this line of business? How did you go, “Wow! This is what I wanna do. I know I wanna get this – I wanna take all these information out of an investor or out of someone that knows something that is their craft. They do it all the time, so there’s no big deal to them because they’ve learned it and they do it, but then they don’t realize how valuable that information is and that they can actually write about it.” In creating the book – I know for myself, where I have a book, was it created a new authority in the marketplace. That authority has opened up all kinds of doors. Investors have come over and say, “Hey, I read your book. I have some questions for you. I’ve got deals out of it. I read your book. Obviously, I know that you know what you’re doing.” You have this authority with having a book. What got you involved in doing this business?
Nick: I think a couple of things: I think in terms of being involved per se, I was already working in marketing with business owners, working with entrepreneurs, self-starters. In doing that, of all the forms to marketing, it really appealed to me personally and that I saw they had the greatest need for as well – was something that had some weight behind it. When I say “weight,” I’m talking about physical weight, actually – literally having weight. A blog post is great. A Twitter entry is great. A Facebook post is great. They’re all great forms of content, but a book with physical weight – we like to call a “thud factor,” where it literally thuds on the desk of the person you give it to. That counts for so much in terms of marketing and so much in terms of building your authority. The more I realized that, the more eager I was to help people to put that together.
Cory: There’s so many people that’s still like to order the books and go through them. I know, also, digital downloads of books is becoming incredibly powerful. I go through Amazon books like crack. That is literally my learning crack. Audible too – listening to books. What is it with getting this information out of an expert – what’s the first step that you go into in order to – first, to find if this is gonna be a good candidate for you? Let’s say I wanna write a book – people listening right now – they wanna write a book. What is the process of what that looks like for them?
Nick: The very first step would be to go to our website, contentcorps.net. Just look at what we have and see if it even makes sense for them, because I wanna be clear that our system often is not a fit for a lot of people, and that’s okay. I would also say that – I would actually strongly encourage a lot of people who are listening to this to even question why a book is something they would wanna consider.
Cory: What kind of answers do you get with that? That’s a great question. What answers do you get whenever you ask your clients that?
Nick: I hear that, of course, they want to build their authority. Some of them just like the idea, plain and simple, of having their own book. Others are planning to sell it. More people are looking to have something to promote on their podcast and use as a lead magnet. Books is a lead magnet; it’s a very big thing. It’s funny, I was just talking to a guy. We did the early morning call today, and that was precisely why he wanted to have a book, as a lead magnet for his business, for his coaching service.
Cory: One of friends, Russell Brunson, he just released a book, sold over 50,000 copies in a matter of days. In fact, his website – he actually explained how he’s going to sell a million books or distribute a million books. It’s the whole process on his website. He’s documenting the process as you go. He mentioned several times that the power of a book – he released his second book, so there is a journey that people follow through. Do you often have, whenever somebody writes one book, that they’ll come back and do a second book with you?
Nick: Absolutely. It’s more than that. I can’t tell you, Cory, the number of times that I’m working with someone, and in the process of doing one of our calls, even, they’ll suddenly realize, “Hey, I wanna do another book.” On the spot. They will be like, “Oh, by the way, when are we doing this other book?”
I’m like, “Wait a second. We need to finish this first one.”
“Well, I’m already mentally on the second book by now.”
Cory: That’s pretty interesting. What’s the time frame? What’s the gap when someone does a book, and then they come back and wanna do another book with you?
Nick: I would say that the common answer in any kind of marketing situation that it depends, but I’ve had it be a short, in one case. This is probably a little bit of an exception, but I had it as short as about a week-and-a-half. We got the thing out, and then the guy was emailing me. It was almost around this time of April 1st, so I had to pinch myself and be like, “Is this an April Fool’s joke?” But he was dead serious.
Cory: It’s so good. You did such a good job with him; he wanted to do a second one, right off the bat. He wanted to get it lined up and cranking. How long does it take? What’s the time frame – if I want to start a book and you create it – help me create it? What’s the time frame look like typically? What’s the typical length? I know it’s different for everyone, but when I read a book, a book is about 150 to 200 pages. I can usually get through a book in a week, if I read a certain amount of pages a day. That’s how I’ve done it for years and years. What’s the time frame for creating the book with you, and what’s the length that you typically see with the books that you work with?
Nick: For the first one, with the time frame, we break our process down. Philosophically, we do it on two different approaches. One is really geared towards those authors or aspiring authors out there who we’re going to help, who needs something pronto. They’re speaking at an event and needs something to sell from the back of the room. They have a product launch, for example, and they want a book that ties into it. They need a book. Frankly, they needed it yesterday. It’s that kind of an urgency.
When they come to us, we’re working from much more of a templated approach to the actual content. Maybe there is some familiar structure. It’s all original by the way. We never ever, ever plagiarize anything. We’re very big on that. We’re very big on using material that is original and that fits and that you’re not gonna get a rehash thing. But at the same time, with this pronto focus on one hand that we do, it is a little bit more templated, and you’re not as much in the book per se, if that makes sense. For that, we can have something out usually within maybe three to four weeks on average, I would say, using that thing.
Cory: What’s the length of that, Nick, typically? Give me a length of how many pages.
Nick: I would say, for that, usually you’re looking at a minimum – I would say at 50 to 60 pages. We’re not putting together little pamphlets that you hand out on the street corner. This is gonna be something more substantial than that, but I would say usually about 50 to 100 pages is about the right length for that, through that first pronto approach. We like to refer to it as the express lane because the idea is you’re jumping in the car, shooting down the interstate highway. When you do that, you wanna get from point A to point B quick. You hop in the express lane.
Cory: That makes sense. Your typical book is probably over 100 pages, right?
Nick: Yes. That first approach I just mentioned, Cory – that is one of our two approaches. That would be one of the two ways that we can do a book with someone, within our overall seven-hour framework. The other side – I personally like this approach just a little bit better because I like getting to know the authors who we work with, and getting to understand and help them as best I can, as people.
The other approach is what we typically refer to as the road trip. With the road trip, what you’re looking at is usually a couple of months on average, and it’s gonna be much more personalized. The books are gonna also be a lot longer, but it’s really gonna have more of you as an author in it because you don’t have an impending deadline that is forcing you to come out with a book.
Cory: I’m writing some notes down here. I’m gonna put all these links. If it’s fine with you, I’ll put some examples of books that you’ve done here (I’ve seen some of these covers. They look great.) on the website so people can definitely check out that. Let’s talk about that on a cover because I do think that that’s one thing, if this is gonna be a representation of you, how many iterations of a book cover for design? And do you handle it from start to finish? They come in. They say, “I have an idea.” Then you just take it, you get everything out of them. You derive everything else out of them, including when you get to the design, the cover, all those things. Do you handle all of it from start to finish?
Nick: We do, yes. I do wanna be clear. We’re not a publishing house in the sense that we’re not Random House or we’re not Macmillan. We’re not a publisher in that sense. But in terms of the person who comes to us, they don’t have time to worry about the details. They don’t have the time to find a graphic designer. They don’t have time to handle formatting, from that standpoint. Absolutely. We’re gonna handle that for you. You’re not gonna have to lift a finger on that unless you want to, but if you don’t, we’re gonna handle all of that.
Cory: That’s fantastic. That’s such a time saver, Nick. When I created my own books, going through all of the images, all the graphics, going through all of those things, it takes time, then you have new iterations of the design that you like. Doing it on your own takes so much time compared to having a company and a service that does everything for you. I know that one of the big questions on everyone’s mind right now is the price. What’s the cost that they’re looking at whenever they work with you?
I know that that question probably is a little bit loaded because not every person’s gonna be the same – want the same things. Can you talk about what maybe the cost is involved by working with you? What’s the best way to answer that question?
Nick: I think the best way to answer that question will be something that – I thought about a little bit earlier this conversation, it probably makes the most sense for us to cover on now, which is someone needs to – before any of these even enters the picture – think about: is a book really the best thing for them? What I mean by that is, the benefits we’re talking about – could you get them or could you get what you’re personally after through a different means? What if you were to run some Facebook ads? Would that be all you need? Maybe what you need to do is start a podcast, like what you’ve done, Cory.
There are all of these other channels which, depending on your goals, could actually end up being the right approach for you. I think it’s important for people watching this and listening to it to definitely consider a book but also think about their specific goals, and whether there might be another channel, another approach to reaching those goals. I think that that really needs to be step one.
Cory: Let’s say that they’ve considered all the other channels, and they know the book is for them. What are they looking at in terms of working with you investment-wise?
Nick: All of that is determined once we’ve had a chance to talk to them. Once that happens, usually what we’ll do is we’ll allow them to get started with us for under $100. We actually have a package that let’s them begin planning out the book and seeing if it even is something that they wanna do and getting some professional help for under $100 (USD).
Cory: Great investment. What I like about that is that then you can decide, “Listen, do you wanna go further with it and understanding what’s all involved?” I love that. That’s a great investment for them because then there are some decisions on moving forward on what they’re really looking at, on getting a book from start to finish, out and complete. Let’s speak about distribution. Do you handle the distribution as well?
Nick: In terms of distribution, Cory, what specifically are you talking about?
Cory: Do you get it on Barnes & Noble? Do you syndicate? Do you help them on getting the book distributed, getting it out there to the public?
Nick: Absolutely. In fact, we encourage them and really work with them, while we’re getting the book together, to create it in such a way that it will be able to go viral and it will be able to have an effect. That’s something that, I think, a lot of people, whether they end up working with us or not, need to keep in mind – that the time for marketing, the time for making your book work is not the end. It’s at the beginning, and it’s certainly while you’re creating the book because so many authors – so many times I see it. You probably have too, Cory. People spend all of their time writing and making it. Then at the end, it’s like, “Oh yeah, now we have to think about getting people to know this thing exists.” You can’t be like that. You have to be actively integrating your marketing into that process of creating the book. In fact, we’ll even go so far as to encourage authors, when we work with them, to write your marketing, bake your marketing into the book as it’s being created. That’s just the start, really.
Cory: One thing that’s interesting is, I think some people listening right now – they may not really understand the value of what you just talked about. When you’re getting this out to the public, there is a whole other process that’s involved with that. For you to have the knowledge and the experience of authors in the past, that have got their books out and they’ve distribute them everywhere, and now you have those channels that you can discuss and know which one’s worked and how to best position – really, when you think about what a book is, it’s all about positioning. Isn’t it, Nick?
Nick: Absolutely. Positioning from the reason why you do the book in the first place, to positioning in the sense of what you do with it once it’s ready and as you’re getting it ready.
Cory: When you have a book – when you walk into a meeting, when you have some place, you can use your book as the new business card. It’s so much better when you’re able to give these things out. Order many of them for yourself and give them out because it creates this another perception of the type of work that you’re involved in and what you do. It puts another layer of authority on it because there’s a perception, whenever you have a book – that is different from someone just saying, “Hey, talk to this person.”
When they come in, you meet them and say, “Oh you know what? I just finished this. I wanna make sure I brought a copy to you. Here’s my book. By the way, I signed it in there for you. Maybe one day that would be worth something on eBay or whatever, but here you go. Here’s something I wrote in there.” It’s endearing, “Here’s something I signed to you.” It’s also a dialogue of your expertise. It is an easy way for someone to go through the book and have a clear understanding of what you do and how you’re able to help them.
Nick: I would take it one step further, too, and add something that is usually overlooked, which is, their book is almost like your insurance against having your time wasted, especially as an investor. Because when you think about it, the more successful you get – you probably have this happen to you quite often, Cory, where you have someone, and they say, “I wanna pick your brain” or “Can I take you to coffee?” There’s nothing wrong with that. We all started off that way.
In fact, I try to help out those people as much as I can, because it is so great to see someone coming up like that. But at the same time, your time, your energy, and your resources are in a very fixed, very finite supply. You can’t, whether you want to or not – you can’t be going on every single coffee meeting. You can’t be taking necessarily every single phone call. You really do need to be selective about your time and your focus.
When you have a book out there and someone comes to you like that, if you don’t necessarily wanna take the meeting or you’re not feeling as comfortable about taking that meeting, you can send them a copy of your book. If it makes sense after that, you can choose to follow up and continue the conversation – and not only with people who wanna pick your brain, with potential investors, with people who wanna potentially do deals with you.
When you have this book, you can send them. This keeps you from heading to Starbucks, waiting there, looking nervously at your watch and wondering, “Is this person gonna show up? Did I just waste 30 minutes coming over here?” A book would be your insurance against those kind of meetings.
Cory: Absolutely, yes. I’ve done that many times. I was thinking as you’re talking, if I had a copy readily available that I could show. This book is called Real Estate Recession Riches. It’s a pretty thick book. The book is about 180 pages – 170, 180 pages. What we did on this particular book is I had other people that we interviewed in the book. You can see here, there is many other experts that we interviewed in the book. What we did is, every single one of the authors got their own cover. I have maybe 20 or 30 pages in here of my own experiences and things I’ve done and talking about my story, and then we have 20 or 30 pages of someone else. Their book was a different cover. It was the same book, but everybody got a different cover. That’s one way that you can do a book.
I’ve got the other three on Amazon that you can do a book where it’s just you and only you, talking about your processes and procedures, naming those processes and procedures, so you can create more of a definite – your formula or your recipe for doing whatever it is that you do. There’s all these different ways that you can create a book. Whenever they work with you, you’re gonna ask them some questions on what is it that you wanna accomplish? What is gonna be your expertise? What’s the thing that people know about you and say that you’re the best at?
You’ll pull some of those things out of those people. From there, it makes it easier because I think when some people listening, they’re like, “I can’t write a book. How am I gonna write a book?” I’m sure you’ve had many people come to you and say, “I don’t know how to write a book.” That’s why you created the service and the product because now you’d help them get that information out of them, so now they can create the book. In only a matter of weeks, the thing could be done. You can go from idea conception to reality and actually have a product in hand.
Nick: You touched on the gist of what we do, which is taking it from idea to actual products. I would add to everything you’re saying, that a lot of people – this is really unfortunate, Cory, but a lot of people get caught up in the sense of thinking that my idea isn’t groundbreaking enough or what good is my idea? What good is the knowledge and the experience I have to share? That’s just so counterproductive. It really is akin to entrepreneurs in business, thinking that they need an original idea. They need the next Coca-cola, or they need the next Facebook. You don’t. Bottom line, you don’t. Get started. Do what you can, as they say. Do what you can, where you are, and with what you have and run with it. You’ll be pleasantly surprised just how far you’ll go.
Cory: Don’t die with incredible books that’s inside you. You could write a book, and it’s not difficult to do it. It’s intimidating if you go and do this all on your own and frustrating as well. You’re gonna figure out all these different parts, but working with you – pretty simple. You come, you get all the information out of them. You talk about how you’re gonna do the cover. It’s a pretty step-by-step process. I think it’s a very valuable service, and I think it’s a great way to get someone’s expertise out there that can help serve more people.
Nick: I appreciate that, Cory. Thank you.
Cory: Let’s talk about what is one of the great lessons that you’ve learned going through this process, working with authors and doing this business. What’s something that you can impart that would encourage others?
Nick: I think one of the most encouraging things I could tell people – it sort of dovetails a little bit on what we were just saying – is the intimidation factor, that oftentimes – to be totally honest with you, I kinda like it when this happens. But we’ll have someone come to us thinking that they want to work with us, thinking that, “Oh, I could never do a book on my own.” We’ll talk to them and really look at what the roadblocks are. By the end of the conversation, they’ll actually leave feeling empowered, and they’ll go on and do the book themselves.
I realized that – we’re both entrepreneurs, we’re both in business, but it actually delights me when I can lead people feeling better and more confident to do a book themselves and to really believe in themselves. They kinda bring a smile on my face.
Cory: I love that, man. It shows that you’re out for their best interest over your own, which is very rare these days, Nick. I think most people – they’re out for “what’s in it for me.” I really love that. Some questions that we ask other, usually, investors that come on the show – a lot of the same question because our listeners wanna know these things about the guest. But with you, really getting the information out of the investor and being an expertise author of how you can produce the book from someone’s expertise.
I’m gonna bounce around a few questions that I normally would ask, but I’m not gonna ask because I think it’d be a little different. I’m gonna ask you: what is some great advice that you would give someone, if they have any doubt if they can write a book or not?
Nick: I think one of the things I would say is, look back at all you’ve done, up until this point. The very fact that you’re here right now, as an investor, that you’ve made it this far, as they say, really speaks volumes for your capabilities. It speaks volumes for your ability to learn and master processes and to have the discipline. Because let’s face it, Cory, investing is a process that requires discipline. The fact that you have the discipline to succeed and to get this far really speaks volumes about your character and your aptitude for this.
Cory: That’s great. What’s one of your favorite motivational business or business quotes?
Nick: You mentioned your educational crack, I think, a little bit earlier in our conversation. Motivational quotes – the positive thinking but in a good way is one of my educational cracks, so to speak. I’ve got a lot of those. In terms of a specific one though, probably off the top of my head, it’s the one that – genius is 99% perspiration, 1% inspiration. I think it’s something like that. I think it might be attributed to Edison. I know Churchill had a pretty good one, that’s “If you’re going through hell, keep going,” which isn’t bad. There’s so much good ones out there.
Cory: I love them. There is another podcast that we’re working on right now, that I’m super excited about, basically, that we’re bringing on authors of books that my buddy and I, Nathan – we love reading books, just absolutely avid readers, man. I’ve read a book a week for the last three years, and I listen to Audible. I just love reading. Bringing the authors of those books on the show is gonna be really powerful, from exactly what you said, to hear their inspiration of why they created the book and what they wanted to impart to the world from the creation of that book. I’m right with you on the motivation for authors and things that they say. Words have power.
Nick: Cory, if I can, don’t leave this hanging. If possible, would you mind giving us the name or an ETA for that podcast? Because I’m certainly tuning into it. It sounds like a great show.
Cory: It’s gonna be a great show. We’re working on it right now. We’re in episode four. We’re trying to get five episodes before we release it, but it’s called Book Gangsters. It’s got a little fun marketing play to it, holding a book instead of a gun. We love marketing. It’s called Book Gangsters, and it’ll be coming to iTunes very soon.
Nick: I’m definitely gonna be one of your subscribers at the very least. That sounds great.
Cory: Do you get eight hours of sleep every night, man? Are you obsessed with this, or do you have a pretty good balance of work and sleep and rest?
Nick: I do. I really do have a balance. I think that it’s such a mistake, unfortunately, that I personally see so many entrepreneurs making – that you have to run yourself ragged, that you have two hours of sleep, three hours, four hours. I think that, as with investing, this is a long-term play. If you’re going to be in it for the long term, you need to respect your body, and you need to respect your sleep. Frankly, I would add that you can’t ultimately cheat sleep. Other things, I think, you can cheat – you can skip on, but really sleep is one of those few things that will catch up to you.
I had an experience once many, many years ago, when I tried to do just that. I tried to cheat sleep. I ended up falling asleep, of all places, on a public bus, and ended up in a not-so-nice area. Let me just be one of the first to say that don’t cheat sleep. Don’t try to cheat. Get enough. Make sure you have your sleep cycle. If you will up to date, so it’s not just you got one good night of sleep, but you have a steady stream – a week, two weeks, a month really built up. Because then, when cases come up where you do have to go a night or two with less sleep, you have a reservoir that supports you, and you won’t really feel the gap very much.
Cory: Do you have a morning routine?
Nick: I do. I’m not on Tony Robbins’ level necessarily with the ritual or the morning routine. But usually, the way I look at it is it goes back to that quote, actually, or that idea of nourishing the body for the long term. In terms of a morning routine, I try to focus on nourishing and giving the body and the mind, as well, what it needs in order to succeed for the day. In my case, I feel that that comes down to motion, for one – like physical movement, because I think that the body needs that and needs to get that in order to really function for the day. For me that would be exercise, cardio, or going to the gym. That’s very important.
I think another thing that a lot of people unfortunately neglect and really don’t even consider, in terms of nourishing the body and in terms of nourishing themselves and really maintaining themselves, is hydration. I think that hydration is incredibly underrated, and yet if you think about how much of our bodies are water – what is it? 70%? It’s some crazy amount. Especially when you wake up in the morning, you’ve just been essentially dehydrated for eight hours or nine hours, getting adequate hydration is of fundamental importance, of paramount importance. I make sure to drink adequate amounts of water in the morning, not only for the exercise, but also to get myself physically to where I need to be.
I think that the final part of that would just be eating. If you’re gonna exercise or you’re just going to get up, eat – not only eat but eat right. I’m sure that everyone out there has their own healthy foods, but whatever you do eat, make sure that it is nutritional, make sure it has energy, make sure it also has stuff that’s not gonna put you to sleep, because you just slept for eight hours or nine hours. You don’t wanna sleep again.
Cory: So true. I cannot agree with you more. Water is so important. I think that the quality of your H2O, not that it’s gonna affect obviously your blood alkaline level because that would kill you. But I think that your quality of water – something that people should look into. I do think that having a high alkaline level for your water doesn’t hurt anything, and it’s better for you. Look into that. Also, have mini-fridges in an area, right when you wake up – I have a mini fridge in my bedroom. The reason is because I’m always arms-length away from water, and I stock it full of water. In the morning, I drink one liter of water, which is a large amount of water.
Exactly like you said, your brain is actually a huge percentage of water. Your body is made up of a huge percentage of water. At night you sweat. You sweat out usually a pound or sometimes 2 lbs of water – water weight. It’s pretty incredible how much water is so important, so I couldn’t agree with you more. Everything works better. Everything – your muscles work better, your body works better, you feel better, but it’s a process on drinking water. Some people just can’t stand it, but I agree with you totally.
Nick: In terms of that, the people who can’t stand it, I would encourage them to naturally flavor your water. None of that Glaceau stuff. Glaceau Vitaminwater can be fun, occasionally. But if you simply put a little bit of lemon in your water or you put some lime, instantly, it makes it more interesting. It makes it more enjoyable. It’s almost like you’re getting the same benefit of buying a drink, but it comes right out of your tap or out of your purifier, and it’s probably more of the benefits.
Cory: What are you most grateful for?
Nick: Many things. I almost don’t know where to start with that because I think the sheer fact that you and I are even talking right now, that I’m alive, conscious, and sentient enough to have this conversation really is just something to be incredibly thankful for, not only in the sense that me personally, but just being in this position, period, being alive. But I would say, certainly, the life I have, the relationships, the people in my life that helped to get me to this point, the mentors, just everybody in that whole network – I’m thankful for that.
I’m thankful really just for even the simple things. It sounds cliché but the sunsets – the natural world around. We’ll see it, to comprehend it. I’m thankful also just for the opportunity in the business, to work with great people, to help make a difference in their lives and their businesses. There’s so much to be thankful for. I would say that, again, cliché as it sounds, if people watching this and listening to this can’t immediately come up with things to be thankful for, then it’s probably worth reassessing where you’re at because we each have so much, so much to be thankful for. A lot of stuff that we don’t even think about enough, I would say.
Cory: Agree. Your worst day is someone else’s paradise. I’ll say that every single morning. It helps ground you. It helps to think about things in a different perspective. Just being consciously aware of all of the things that we take for granted just on a daily basis can put you in a state of just being grateful, too. Indoor plumbing – it could be something as simple as that, but just go to another country, man. They don’t have that clean water. We build clean water wells with Charity Water. There’s families that don’t have that. Their kids cannot drink clean water.
Just all kinds of things, it can be as simple as that. It puts you in a state of being grateful. You mentioned about a mentor. Do you have mentors in your life? How important have they been to your success?
Nick: I’ve definitely worked with mentors. They’ve been pretty important. I’ve also found, in terms of mentors, that while people have been good, I’ve also turned to books. I’ve turned to people I’ve listened to, in terms of videos, in terms of audio content, whether it’s motivational people, whether it’s sort of marketing related people, being mentors, and even dead people sometimes – people from other times, prior historical periods. They can be great mentors.
When you think what would this particular historical figure do in my situation? What would a Churchill do in this case? What would a President Kennedy – what would someone like that do in this case? What would a Reagan – what would any of those sort of people do in this case? How would they respond? You bring yourself back and think in their shoes. Often, it leads you to very interesting directions.
Cory: You’re the first person that’s ever mentioned a mentor being a dead person. I love it. I love the perspective on that because I cannot agree with you more. There’s so many things we can learn from those that come before us, and stand on the shoulder of giants. I think that that’s a great way to position that. I haven’t had anybody ever mention a mentor being a dead person, but I totally agree with it. If you had to summarize why you do what you do, Nick, what gets you out of bed in the morning?
Nick: I think, jokingly, I would start by saying because I wanna get some water, as we were just talking about, because you’re laying there dehydrating and sweating. How much did you say, Cory? You’re sweating a pound a night or something?
Cory: A pound or two at night. Yeah.
Nick: You’re sweating that much – definitely gotta get out of bed to get some water. I would say, philosophically, it’s the sense that everyday is really a new day. Every day is new day in terms of all the things that we were talking about being grateful for, a chance to really enjoy those gifts that you’ve been given. Every day is a new day to make a difference and to really turn over a new leaf because no matter how bad it was the day before or how good it was the day before, you get that blank slate and you get that chance to change and rewrite the story.
The sense you hear very often that the end of the story has yet to be written. It’s not over till it’s over. The start of a new day is really that chance – that chance to make your mark, to get out there, to say, “Today is the day.” Today is the day it happens, whether you’re taking a trip you’ve always wanted to take, or today is the day. Today is the day it happens in terms of starting a business or embarking on some kind of a cause that’s greater than yourself. You have all of those opportunities, and all that you have to do is just get out of bed. How simple and how easy is that. You just have to get out of bed and just get started. You can have whatever you want in that. I think that’s a pretty powerful motivator for getting started in the morning.
Cory: I love it. It’s good. Today is the day for you to write your book if you have one in you that you wanna get out to the world, you wanna impact the world and make a difference. What’s the best way that we can serve you, Nick? What’s the best way to get in contact with you if someone wants to get into that conversation? “Yeah, I have a book inside me. I have ideas – all these things I’ve learned. I need to get it out. I don’t know where to start.” Where would they go?
Nick: They would go to our website which is contentcorps.net. They would have a quick look or maybe a little bit longer look, decide if this was something they might be interested in. We have a form on our website. You can fill it out, and we’ll go from there.
Cory: That’s great. Nick, thank you for taking the time to be on here. Very interesting on how we can easily create a book, create some authority, use that book to impact others, and have the thud factor. I like that part too. I appreciate you taking the time to be on here.
Nick: It’s been a pleasure, Cory. I would say as well, I’m really looking forward to that other podcast you mentioned. Book Gangsters. Please keep us posted on that. I can’t wait to check it up.
Cory: It will be great. I will. I’ll let you know. I’m excited about it – super excited about it. Make sure that you are on our next Profit Master Podcast Series. We’re gonna be bringing on another incredible guest like Nick. Most of the time, we have real estate investors sharing their marketing, sharing what’s working for them. Today, we’re mixing it up a little bit by getting you as the star. You are the person here that is really shining, and you have information inside you. You have all these things that you’ve learned.
If you have a book inside you, call Nick. Get in touch with him over at Content Corps. We’ll have everything here in the show notes. We’ll also have some covers so you can see. They’re really cool. I can’t wait to see the book that you come up with. Thanks again, Nick.
Nick: Thank you, Cory.
Cory: Remember, be a servant. We’ll talk to you soon. Bye now.
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