My guest today looks like a wholesaler on the surface, but what Will Denker really brings to this industry is an IMPACT. He calls his real estate investment strategy “impact investing”. He focuses on really getting to know the client, going beyond just providing a service and really touching their lives and – you guessed it: making a real impact!
Will is making a name for himself in the Houston area by offering his clients more than just a fast sell and a fast close. He’s a hands on sort of guy, with experience in rehabbing and remodeling, and he loves to bring that hands-on experience to his client relationships. This kind of experience, combined with his epic empathy levels, makes Will a really special kind of investor. He talks today about ways you can give more without missing out on your business goals. Because his empathy doesn’t just end with the client. Everyone on Will’s team is appreciated in their own way, and Will shares the ways other investors can truly invest in the heart of their real estate business.
The biggest payoff for Will’s impact investing strategy are the referrals. If you’ve been struggling with your marketing and are looking for a more sincere way to find and connect with clients, this episode is for you! Will Denker is honestly rebranding the whole way we’ve been contacting leads in this business by taking care of his clients in such a way that inspires them to recommend him all on their own. So for those real estate investors looking for a genuine lead generator, tune in right now!
3:23 – Meet the epic Will Denker!
5:10 – How did Will first get involved with real estate?
6:32 – Will’s big breaking point
7:47 – Will breaks down his real estate investment strategy: impact investing
11:20 – How to market with referrals
13:55 – The biggest challenge Will’s faced yet
17:32 – The best lesson Will had to learn
18:25 – Will’s advice to new investors
21:01 – Will’s favorite business quote
24:20 – A ‘Jerry Springer’ closing moment
26:00 – Will’s favorite book
27:21 – Will’s favorite mobile app
29:15 – Will’s morning routine
31:41 – Cory loves flat whites from Starbucks
33:06 – What is Will most grateful for?
37:29 – How important is a mentor for success?
38:57 – Will talks about what it means to make an IMPACT
39:30 – Get in touch with Will: email@example.com
Links and Resources:
Unique Ability by Dan Sullivan
The Four Agreements by Don Miguel Ruiz
The Untethered Soul by Michael A. Singer
The One Thing by Gary Keller
Cory: Will, are you there my man?
Will: What’s going on Cory, how are you?
Cory: I’m doing well, how are you brother?
Will: Man, I’m doing good. Life is really good.
Cory: Life is great, right? Every day. It’s funny, I was just on another interview and one question came up about how you start your morning and every morning I say my worst day is someone else’s paradise. I say it single morning, it sets the tone for everything, it puts a perspective. I love that you’re optimistic brother.
Will: Thank you, life is good, really good, very blessed.
Cory: Well, thanks for taking the time to be on here. Are you calling in from Houston today?
Will: Yes, in Houston where I live.
Cory: Awesome. Why don’t you go ahead and introduce yourself Mr. Will Denker and talk about what’s your investing expertise.
Will: I’m a wholesaler. I got into the business probably 12 or 13 years ago. I got into wanting a flat and then I ended up kind of discovering wholesaling and how easy it was and I just kind of stayed in that zone. I’ve probably done like 1300 or 1400 deals now I think. Wholesale probably like five or six apartments, smaller like 25 to 30 unit apartments. I got into some commercial trying to flip that a little more different for sure. but just pretty much stayed in there and over the years, I’ve just gotten into what I call impact investing really touching the client, providing services, going way above and beyond based off what they need and then some.
Cory: That’s amazing.
Will: It’s made to stand out with the customers and competition as people worry about. I don’t even look at the competition because nine times out of 10, nobody is going to do what we do for the clients.
Cory: We’re going to talk about that and get into that a little bit more. What made you want to be involved with real estate investing?
Will: Going back many years now, I just wanted to flip a house. I mean I was kind of doing light remodeling, handyman services as a business and I just always wanted to flip a house. I did end up selling my house, everything I owned and moved to a one bedroom apartment to get the seed money and then that’s when I actually bought my first property, paid cash and was going to rehab it. The tenants wanted to buy it, they actually qualified so I ended up selling it to them. So I didn’t have to rehab the house and I really liked it, made a little profit and then just kind of went from there.
Cory: Will, take us back. What timeframe was that?
Will: Oh my gosh, whenever Katrina was. It was right around that time, before Katrina. So probably 12 or 13 years ago I’m guessing?
Cory: Wow, okay.
Will: Yeah, it’s been awhile.
Cory: Did you have an influence in your investing?
Will: When I got started I think there was a couple small rehab groups that I kind of went to but there wasn’t like online training like there is today. I mean we didn’t have Google maps or any of that. I mean literally, we looked at properties via keymap. We didn’t pay per click and all that, it was before all that. The first couple of years, we never even mailed postcards. We were trying to figure out how to do mailing lists and things like that. It was different back then for sure.
Cory: It sure was. Did you have a breaking point before you went into investing? We said like enough’s enough, I’m going to be an entrepreneur.
Will: I’ve always been that laid my whole life. I’ve been with a power washing company and so I did that in my 20’s. So I did that for five or six years. I think part of it was I remember specifically I painted at a client’s house $6000 invoice, she told me she’s not paying me. Then there was another client that cancelled some jobs that we had and I just kind of sort of at that point getting frustrated. I rehabbed one house and that guy was like, “Hey, I can’t do anymore.” I think just the combination of that, I needed to get more and so I decided to take the plunge and I just made the decision and then just 90 days later, bought my first deal.
Cory: You want to control your own destiny, also control your own financial pathway.
Will: I thought the income would be better than what I was doing. I wasn’t for sure, I didn’t have it mapped out, no. but I just knew it was the direction I went. I just went and tried to figure it out.
Cory: Impact investing is a really cool term. I think you should trademark that term, I love it. Let’s talk about what it really is. What is what we consider your profit master investing strategy. What’s really impacted the bottom line the most and what’s the best strategy that really has provided the biggest return for you.
Will: Now I’m doing just everything, every type of marketing. I’ve done it all, internet, postcards and things. The best one right now by far is skip tracing. And so with that in combination of what we do with the impact investing, when we meet a seller, the first question I ask him is, “Where are you going to go?” it’s not about price or what do you need, it’s literally where they’re going to go.
If they don’t have a place, that’s where I spend my next 30 minutes, is figuring out where they’re going to go. Because if they don’t have a place, they’re never going to make a decision to go because they’re not going to make a sign to go nowhere. We literally map it out. I come from the mindset of if they move, are they going to be okay for the next year. A lot of times, people move and just going to a place but not really have a plan of where they’re going to go, what they’re going to do for the future, I ask those questions. So there’s a lot of clients that we had where she wanted to move to downgrade, get out of the house, the urge of selling it. We went and found out where she wanted to go. This particular deal, she wanted a mobile home.
So we sat down, found out what she was getting, we ended up buying a mobile home paying cash, we prepaid her locked rip for the next year, all utilities, had everything literally move-in ready, built a deck, put up the electrical sewer all of that. Then had a moving company do her entire move. And so that was like one of the deals that we did. There was a competition there, but nobody was going to come close to taking care of that.
The way we got the deal was they basically said, “We need 60 days for his aunt to move.” I said, “Man, we can give you 60 days that’s not going to fix your problem.” “What do you mean?” I said, “Well, you want to give your aunt your phone number because the way she talks it goes on.”I said, “Let us focus on getting her a place of 60 or 90 days to a place where she’s taken care of for the next year.” that’s my objective. They liked that type of offer and so that’s what we did. We ended up getting the deal, found her a place, completely moved her and everything.
Cory: You’re rebranding the whole reason of why they’re contacting you instead of they think is to sell the house to make money but you reframe to where that’s not the major reason, the major reason is to move to another place and start over in their life.
Will: Yeah, it’s like a reset. I want to make sure that they’re good and not just get them out of the house. The other investors, they wouldn’t have done anything, they would have ventured in 60 days and they don’t care. With us, it’s literally—you know that there’s little comments of the problems that we run into but I remember driving because I personally drove her to look at some mobile homes.
She goes, “Will, I don’t understand why you’re doing this. I mean I get it, most people hand you a list and go pick a mobile home.” I was like, “Because I want to make sure that you get the best value, the best deal, you get something that’s going to sustain you over long term and so I need to be there.” “I don’t understand it, this still just doesn’t make…” they think something’s going on. That’s when I know I’m in the right zone, I’m in the right place doing the right thing.
Cory: That’s such a different way of viewing the motivation of why someone is contacting you in the first place. From you doing that Will, have you also got I would assume referrals. people felt so good, they felt taken care of so much that you went above and beyond besides just wanting to get their house and sell it for profit that they referred other people to you.
Will: The referrals are just incredible. We are sort of tracking it. We have a referral that referred to somebody that referred us three down and that person has referred us four properties that we actually closed on, all from referrals. So it’s literally taking care of that client so well that they referred somebody else. A lot of these whatever service we offer like the move. We deliver boxes to them, we provide all the packing materials and now then we have the movers do the move. That has such an impact on them that when they hear somebody else or another friend that has that same scenario, “Hey, you need to call Will.”
Cory: They made it so easy for me, right?
Will: And the other thing is like taking care of your team and with impact investing, when we deliver box, I assume the boxes. We deliver the boxes, we give them the good rollers, the markers, the packing tape, we sit down with them for five minutes, “Look, make sure that you label all the boxes. Kitchens, bathrooms, bedrooms, make sure everything’s labeled because what I need you to do is when the movers show up, they’re going to load up all the boxes. when you get to the house, what I need you to do is stand in front of the door and just point to where you want the boxes because they’re going to do all the work. I just need you to guide him of where to put all the boxes.”
The other thing is we’ve talked to our moving company. I don’t ever beat up my moving company, “Hey guys, you only got five hours, get it done.” I tell the guys, “Look, if they need a TV put up on a dresser, if they need the cable hooked up, take care of it for them.” I never beat them up, nickel and dime them and put them in a rush. If they spend an extra two hours at the house making sure the client has everything that they needed help on boxing something, guys do it. And so every now and then I’ll show up. I know the guys and things like that so I make sure that we take care of them, give them a bonus and so they know when they’re doing a move for us, “Hey, don’t worry about it.” nobody has even signed the invoice, they ship it to us and we take care of it.
Cory: You create like a white glove wholesaling operation.
Will: We take care of all the details.
Cory: It really is great. What’s one of your biggest challenges that you face in real estate investing? How did you get through it?
Will: I think part of it is like growing as a company, this for me probably not to everybody else, me talking to sellers is my zone. And so when I started growing a company and hiring people, my role as a business owner would change. I kept hitting I guess the treadmill and just start running and running and I wasn’t getting the same results that I wanted. so part of it is identity, business owner and all that so I followed that a couple of years ago, went through some things that—I still remember you helped me get through some of those things that I went through.
It’s like getting rid of the identity and really sitting down and figuring out what it is that I want, letting go the stuff that I didn’t and that was kind of a hard transition but man, stepping away from the big business, I’m in the zone where I do the deals. Yes, I got a job but it’s a well-paying job. It’s literally the 90/20, I call it the 95/5. I get to focus on the deals. If we close four or five deals a month, I’m ecstatic. That’s like super capacity, great no problem.
Overhead marketing, all of that’s gone. Not completely gone but I’m not stressed. I focus and have the impact that now I’m in my zone, I feel completely fulfilled. taking a step to changing that to where I will live but that’s my zone, that’s my strength, that’s what I’m best at.
Cory: There’s a book by Dan Sullivan from strategic coach called Unique Ability. And it really speaks to what you just articulated. It comes down to what are you most passionate and love to do the most in business. In the business, do you love to talk to people a lot, do you love to be behind a computer a lot, do you like to go get your hands dirty and fix stuff, like what is it that you love to do?
And focusing in putting so much effort into your unique ability that anything else that you do outside of that is a distraction and actually holds back you and the business from growing. It’s a really powerful book. If you haven’t read it, but it really articulates in very detail of what are some of the things that you can start asking yourself how to get to that place. It sounds like you’ve already really figured out where is your zone.
Will: That’s definitely 100%. I can find whatever any little pressure and just release it for the clients. I remember walking through, there was a house that was flooded, it removed them to assisted living and I remember walking by and it’s like really getting to know your clients and their elderly. I saw a little shredder there and she’s shredding a little box and I said, “Are you shredding all these?” and she said, “Oh yeah.” And is said, “Well you don’t have to take care of that, I’ll get it all shredded for you.”
And then she pointed over to the file cabinet now she had checks from 1970. Every check she had ever written, they had to shred everything. I said, “Man, don’t even shred that. I’ll have the shredding company come in with a truck and we’ll shred it all.” She almost busted out into tears because that was such a daunting task for her. She was tired and so, it’s little things like that. Anything that we can do, we’ll take care of it. Are you selling? Yeah, we got it.
Cory: That’s really your edge. What is a lesson that you’ve learned that’s got you to where you are today like a great lesson Will?
Will: Some of it jotted down to some different things. Focus is a really good one. Keeping it simple, we can really over complicate everything we do, 20% of it is mechanical, the other 80% is mental and man, we fill it up with all kinds of different things. It’s just like when you did your first deal, it was so hard and when you actually get it, man I can’t believe it was that easy. Well why? Because all that 80% that you filled in, you didn’t really need. So that’s the biggest thing. Keeping it simple, focused and then just taking action and just don’t stress. Just take a deep breath. You’re going to learn stuff along the way.
Cory: You’ll learn stuff along the way. If you had to start over again, what would you change? What are some advice for some new people?
Will: Yeah, probably keep it simple like the McDonald’s model. I think in the beginning, realize that not all leads work. You try to put a round peg in a square hole and then you really get creative and you try to make this thing work. The problem is that the lead not working is if you don’t have enough leads. So for me, there has to be a problem there that I need to fix. There’s pricing problem. If they want price, okay. He was going to get top dollar, that’s not my lead. I have no value to that. Be okay with letting that go.
I see a lot of people sometimes and for me, trying to maximize all leads, you’re running like a chicken with your head covered. I go find the leads that I have the biggest impact on. So with the marketing or whatever that we do, are you going to CRM, they raise their hand. I go in and get four to six deals, I focus on those and get them closed and there’s more deals in there, yeah I know, and I got 12. That’s what I do but that’s my model and that works for me. I find that the ones at that time that need the biggest impact that I can help and that I will help, man it’s easy. It’s just kind of walking them to close in doing what we do.
Cory: Amen man, we do the same. We focus on wholesaling deals. We don’t do lease option deals. We don’t do buy and hold deals. We don’t do a fix and flip deals. For us, we just focus on wholesales and we give up, I know tens of thousands of dollars in potential profits but for us to go chase those rabbits and to set up those systems and to set up those things, it is going to be a distraction from the wholesaling business. If you want to do those other things and you have systems and teams and people in place that can do them well where it doesn’t distract you, go for it.
But I have found that whenever I put my mind on 50 other things that I don’t—so I only give this thing 20%, this thing 5%, this thing 10%. There’s no way I can give something 100% or just as much effort as I possibly can to get the most out of it. I’m right there with you, I think that’s a very big lesson and people listening right now are getting some definite value from that. What is one of your favorite motivational or business quotes?
Will: Jim Rohn, I don’t get paid by the hour, I get paid based on the value that I bring to the hour.
Cory: That’s so good. I love Jim Rohn stuff. I’m going to put that in the show notes. Can you say it one more time?
Will: I don’t get paid by the hour, I get paid based on the value that I bring to the hour.
Cory: That’s so good. He’s so good. I listen to so much of his stuff, that is great. I think you’re following that. Whenever you’re having a deal with someone, you’re actually asking how can I serve them, what value can I bring to this time.
Will: And it’s funny, I mean at the end of the day, there’s got to be money in the budget from the deals. If you’re getting started, start off with something small. I’m always looking over the years of testing and playing with it, I started off doing it. I’m in the real estate business, I’m in the people business, not the real estate. When I realized the impact that you have and that’s really facilitated a lot more of it from doing a state sales and those things to where they’re not able to. Even if it’s not related to real estate, it’s something we can do? I’m good. It’s been good, it served me very well and blessed me beyond belief.
Cory: It’s interesting because the way that that thinking has helped you it’s actually created more leads for you too. Which in return also cuts down on your overhead and cuts down on everything. You’re not having to spend that extra money in marketing stuff because you’re taking a little extra effort up front, it’s actually saving a long term. That’s a great lesson in itself to be able to do a little bit more upfront so you can build the roots, you can get the roots in deeper so those branches will start producing fruit.
Will: The way I look at it is, everybody that actually touches a client from the title company, “Hey, that’s your job.” I’m never going to say that to a title company. They’re a part of my team. we had a couple of years ago a notary to sign some docs, he gave me the envelope and I think it was like $20 and I just look at him I was like, I’m sitting there thinking this guy came after Thanksgiving, drove up here menacing and he’s doing all of this for $20 and I kind of looked at him I said, “I can’t pay you $20 for this.” I mean literally, the paper he had was bonded.
He took pride in what he did. I wrote him a check for $100. Why would I do that? Taking care it’s taking care of the people. Now, anytime I get a—if I can send him, I send him. I’m in Houston we had a deal all the way in Austin and so I could have paid a notary $5000 in Austin to sign some of these stocks. I paid him to drive all the way to Austin. Why would I do that? Number one, it puts money in his pocket and number two I got the best person that can handle that job.
So the family wanted to sell and was living in the house with her son who was basically on drugs. So the other aunt walks into the house and now she’s “disrupting” their lives because they’ve been living there for the past couple of years. The son goes ballistic, cussing, screaming, she comes out all frantic totally in tears. I’m like, wow it’s one of those type of closings and so the notary steps up…
Cory: Jerry Springer closing.
Will: Yes, very much. So the notice that I found says, “Look Will, I’m going to take her to Starbucks, I know what to do, I’ll get all the documents signed. I’ve got the other brother’s information. is it okay if I’m going to go and contact them and get everything done and then I’ll meet back with you here in two hours, will that work? I said, “Perfect.” he’s done. So now I can walk in without them and focus on the son and the aunt. So that’s what we did with that one. Having him there, it’s just amazing.
When somebody’s nervous, they’re signing some box, “Man, I don’t know about this.” or whatever. “Look, I worked with Will for the past few years. I’ve seen what he does with clients. Trust me, he’ll do the right thing always.” to me I immediately go, that takes pressure off the client, that’s worth it. Any little stress that I can do, that’s what I’m there for, it’s to eliminate that. So it’s taking care of the people as well. Anybody that touches that client, movers, notary, I want them to be 100% onboard.
Cory: That’s so good Will. Do you have a book that you recommend or something that’s really changed your life?
Will: I’ve read a lot of business books and there’s a lot of them out there. I’ve been kind of on a personal journey lately but Four Agreements, The Untethered Soul and The One Thing. The Four Agreements it’s hard to honor those agreements but that’s a good book to read. Untethered Soul and of course The One Thing by Gary Keller. Being focused, finding that one thing.
Cory: Finding the one thing makes all the difference in the world. The Four Agreements, who’s that by?
Will: Let’s see.
Cory: I’ll put it in the show notes as well.
Will: I listen to Audible, my app that I listen to. I have to look that up, it’s not in here.
Cory: That’s okay, we’ll put it here in the show notes so everybody will have it. Do you have a mobile app that you use a lot in your business day-to-day?
Will: I’m not like that guy technology and I see all the apps that you give out, holy cow how do you keep up with all of them. But the main one that I use is Audible, that’s the main. I have a couple that I use MLS, Simple Being for meditation that type of stuff. Other than that, no. I’m trying to get away from my phone like all together. Emails, Facebook, Disconnect. Yeah, I just focus on clients. The technology is about me.
Cory: Well Audible is good because then you’re learning a lot from these authors and I ‘m assuming that you breed quite a bit.
Will: Yeah, I probably have like 300 books in my Audible now. I’m always listening to Audible. Some podcasts, one thing I did for the past couple of months is I searched motivation in YouTube and then I watch all those videos. I start my morning, noon and my night motivational videos. For like 10 to 15 minutes, Jay Shetty is another one, he really gets in your head.
Cory: He’s really good.
Will: I mean those videos just often puts everything in perspective and it’s not listen to it once, it’s what you feed every single day is going to start coming out. If you start eating it every day, it will start coming out. Sometimes I go a week and then I’ll go spurred again listening but it started with motivation in YouTube and then all the impact theories and all those others come up and I watched all of those. I’m constantly feeding myself positive, grateful, really good stuff.
Cory: Do you get eight hours of sleep every night?
Will: Absolutely. Yeah, I don’t wake up from alarm clock. I’m trying to wake up earlier and I’m doing it natural so I do a veggie drink.
Cory: Is that Organifi? What is it?
Will: No, I fill it with spinach, I put in yogurt, protein powder and add a little bit of fruit and blend it up. I fill it with spinach. I buy a big […] spinach and just put it on there. Man, the energy level’s incredible. So I’m trying to do cardio, working out, lost weight that kind of stuff. It takes time but I feel way better.
Cory: You look good man. Have you lost some weight?
Will: Yeah, I lost like 15 pounds.
Cory: Yeah, you look good.
Will: Yeah, 10 to go I guess.
Cory: You look good dude.
Will: Thank you. I feel way better and the energy level goes through the roof.
Cory: That’s awesome. My friend Drew Canole has company called Fit Life. They do this thing called Organifi. If you haven’t ever checked it out, it’s amazing. Drew actually, I’ve known him for a long time before he started Fit Life. He came to my house and stayed with me and did a program and actually hired a trainer and everything and I got educated on things that I was eating and the purpose behind them and the results and all the consequences. We literally went through a bunch of stuff away and the cabinets, it was crazy. He has since then created this whole empire of organic powders and all about juicing. So his big thing is about juicing and the power of juicing. So definitely yeah check it out and see what he has. What’s your morning routine? If you don’t wake up to an alarm clock, what’s your morning routine like?
Will: If I can get up about five, I’m ecstatic, that’s a good morning. So sometimes I start off with a coffee. I literally drive to Starbucks, drive around and get my thoughts. That’s my drive to work, come back home.
Cory: What coffee do you get at Starbucks? Do you get black coffee?
Will: No, I get it with cream and sugar but not the frappuccino and all that, just regular coffee with cream and sugar.
Cory: Have you ever done a flat white before?
Will: No. A flat white?
Cory: Yup. Okay, so tomorrow I want you to go get a flat white I want you to text me and tell me what you think about a flat white. So I was just doing the regular coffee as well now I’m on mushroom coffee and […] coffee those are my two favorites. flat white is one of the least expensive at Starbucks so that’s a benefit because coffee’s are $4 or $5 nowadays but this is least expensive so it’s like $2 or $3 and it also just has a little creamer on the top of the coffee.
Will: So it’s a black coffee with creamer on top?
Cory: A little creamer on top. So you can get your Splenda or whatever you put in there but it is essentially what you get anyway but if you call it a flat white, if you look it up and Google it, whenever I go, I get the flat whites. I’m telling you it’s like the best thing. it doesn’t have all the other crap that they just throw in it like pumpkin spice this or the lattes that can crush you, it takes your energy and they just drop it. But a flat white is pretty good, anyway. So what are you most grateful for Will?
Will: It’s the little things. I mean literally the littlest things . For my health, that I’m able to wake up every day I mean just little stuff that happens in a store when you see somebody that’s homeless, I mean it’s just like every little thing. I’m blessed that I’m able to do this that I don’t have a job and you have to take a day off because your kids are sick and that also you don’t get pay and that stress. The reason I’m looking at that, I acknowledge what other people have to go through sometimes and I’m blessed.
Cory: Your empathy level, I remember meeting you for the first time, we’re also in their Collective Genius together and make also Mastermind. Your empathy level is just so high. I think that’s one thing to be learned from this interview is, you’re using that to actually serve your client and your business. Not just getting what you want out of the deal but also looking how can I better serve this person even outside of what they’re even asking me for. You’re listening for the thing that’s not being said. Your empathy level is super high to be able to do something like that Will.
I appreciate and acknowledge you for that because that makes you a special kind of investor. It really does makes you outside of the greed and all those other things. The funny thing is, you and I have shared these stories that your profit margins actually are some of the largest without even having to push on it, to really hard negotiate just because you are creating this platform where people are referring you deals and they’re getting what they want, you’re serving them above and beyond what they’re even asking for and aside from that, price isn’t even typically something that you guys are arguing over.
Will: No, it’s the last thing.
Cory: It’s the last thing.
Will: Price, top dollar I can’t fix anything, I’m not in my zone.
Cory: I would think sometimes you’re even having conversations with, we’ll do the best we can to give you a fair price according to what we can do. I bet even sometimes because of how you set the platform, you’re not even having to have those minute little conversations of $1,000 more, $5,000 more.
Will: Very rarely. There was one I think it was last month actually. Larry had one that actually the deal was tight, there was no profit. All the investor to passed because it was a tight deal. She was in the house and it flooded, Larry actually ended up talking to her and he just said, “We got to do this for them.” “Okay, what does that mean?” “I don’t know, we’ve made $0.” But we were able to get it sold, she prevented having a foreclosure. I remember all the details, but she was able to actually buy another house even though she still had that with the bank with some refire or something. But we did a $0 assignment.
I encourage people to do this because a lot of times for us the wholesaling property literally is signing a piece of paper and having your investor. If you can do it that easily and you have one the person owes this much there’s not enough equity so that’s a dead deal, there’s no money there. Just wholesale it out for them, I mean just do it every quarter. Otherwise, you’re going to lose a foreclosure that’s not worth my time.
For us it was easy, just fill up a piece of paper, they got a buyer, the buyer signed it. Number one, you get momentum. Number two, they call you back they’ve got energy. Number three, you’ve got someone screaming at you, you can get testimonials from them and everything else and you got somebody on your side, you feel better. There’s an energy exchange that happens with that. Especially when you do something you don’t get paid for and just help them, that’s good stuff.
Cory: That’s huge man. Another thing that sets you apart is you doing deals when they don’t make you any profit. But they make you profitable another way. They make you profitable with referrals, with keeping integrity, with who you are as a person, concurrency within your team. So many good deep things there, richness that we could dig into even more. Would you recommend a coach or a mentor? How important has that been to your own personal success?
Will: To me it’s huge. We have a little mastermind guys that we meet here in Houston and we started probably two or three years ago and just bouncing ideas, that has just been answering out, just unbelievable. Just with sharing ideas, bouncing ideas and different things is a game changer. I mean it’s really exploded because it’s not just business, you’ve got to be congruent to all aspects of your life. So if one is suffering, it’s going to make your business suffer. If it’s not good at home, business ain’t going to be killing it.
The group that we have we touch on all aspects of that. Stuff going on, kids, that has been so impactful because I listen to what they say they’re very helpful. It’s been a complete game changer. I’ve seen like CG as well is another one. I don’t have one coach per se. I can learn something from everybody even if I don’t like the person, there’s still going to be something that they do that I can apply in my business. So I’m always open ears to everything and seeing what I can apply that benefits me and other people in my life. When I started, I didn’t have a coach but man if you can get one, nowadays with Facebook and everything, the information is out there.
Cory: That’s so true if you had to summarize why you do what you do, what’s your big why Will?
Will: Impact. Having an impact on somebody, lifting him up from where they’re at to a better place and whether it has to do with the real estate or not do with real estate, it’s just having an impact on that person, that’s it. Because if it comes back to me 10 fold and I got way more than I need, way more than I deserve. Now it’s to the point of just giving back more.
Cory: Yeah, man you have a servant heart. How can we serve you? What’s one way that we can serve you, how can we get in touch with you, what do you need right now, how can we serve you man?
Will: Today if you go out, buy somebody a cup of coffee. If you can’t do a real estate deal to help them, just find something like at any deal that you’re doing, figure out a way that you can get back 5% of the deal back to the seller in the form of a service. something that will benefit them and just try it, you can do with $500 or $250 just do something for the seller even after you close a deal and you weren’t able to do something, send them a gift card, send them to dinner, send them, “Man, it was great working with you guys. I really appreciate it.” I just see that energy come back.
So just start small and start helping the sellers out for me that’s the biggest thing. I would love if people start paying that forward. As far as life, everything’s good. If they need to get in touch with me, they can email me will@123soldfast. If anybody needs help or challenge—if anybody’s taking a challenge – trying to break through to put some of these systems in place, I’ll be glad to talk to them. We can sit down, mastermind, kind of figure it out. I’m good at getting to the end pretty quickly in one, two, three steps with people. So if I can offer that, I would be glad to help in any way I can.
Cory: Huge value man. I know that you also have a skip tracing service that you work on and so I mean, you have a lot of things to offer. So thanks for taking the time to be on here Will. You’re someone I always have a massive amount of respect for, blog or conversations and I just appreciate your servant’s heart so much. You’re a special kind of investor. The world needs more people like you.
Will: Thanks man. You’ve been awesome to me Cory. We’ve had our conversations and you’re like a brother to me man. I love you.
Cory: I love you too brother, I love you too. Will, thank you for taking the time to be on here we are going to go ahead and end our interview for today but we are going to bring other interviews on to our Profit Master Podcast Series and we’re going to bring people there just amazing. We are share their stories, share what’s working for them and people just like Will, they’re doing big things in the world and especially for impact investing which I love Will. So thank you again for taking the time brother.
Will: Awesome, thanks man.
Cory: All right, see you guys. Bye now.
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