Buckle your seatbelts, party people! Today’s episode of Real Estate Investment Profit Masters is taking a different turn. I’ve brought on two of my good friends, Matt Wolfe and Joe Fier from the Hustle and Flowchart Podcast, to talk about how you can start your very own podcast.
It might sound weird, I know. Real estate investing and podcasting? Whodathunk? But it’s seriously one of the best marketing strategies you can use as a real estate investor to get maximum exposure and authentically build your business. I know most of you are already familiar with all the different online and offline forms of marketing, but today is the today you should really consider podcasting.
Podcasting is still in its infancy, meaning you have a lot of opportunities to mold it around your unique brand and profit master strategy. I brought Matt and Joe here today specifically because their podcast is angled at entrepreneurs and small business owners like you and me. They know what it’s like to start a podcast from the ground up, and they’re sharing all of the strategies that they’re using right now to drive traffic and generate new and exciting business leads.
What you really need to know about podcasting before going into this episode is how authentic it can be. Matt is going to share his own personal advice on how to be authentic and effective, but what you need to know up front is that, with a podcast, you’re having a personal conversation with each and every one of your listeners. That’s why it’s worth a try.
No amount of marketing can be as effective as a recommendation from a friend. What better way to become a friend than by getting on a microphone and talking candidly about yourself and your business? Your listeners are going to tune in with their headphones or in their car and carry your story with them throughout their day. How powerful is that? If you’re ready to tap into this underutilized marketing tool, then tune in right now. Podcasting could be just what your business needs to jump to that next level.
4:26 – Meet Mr. Matt Wolfe and Joe Fier!
5:00 – Why is podcasting such a fantastic marketing tool?
7:30 – How long have Matt and Joe been podcasting?
8:44 – Our thoughts on podcasting vs. television
9:57 – Is podcasting taking over radio?
11:44 – How to use podcasting as a real estate investor
16:13 – Can you use podcasts to attract buyers?
18:01 – What about attracting sellers?
21:11 – Joe and Matt’s top tips and tools for starting your own podcast
23:00 – How to get your podcast on iTunes (and other networks!)
24:14 – Why do people worry about the mic so much?
27:09 – Using Alexa to promo your podcast
28:08 – How expensive are podcast production tools?
30:03 – How many times a week should you record your podcast?
30:44 – Matt and Joe breakdown their method for batch recording
34:18 – Matt and Joe’s favorite audio editing tool
35:30 – What’s the biggest benefit of having a daily podcast?
37:05 – How to lead your real estate business with a podcast
38:55 – What traffic generating methods are working for Matt and Joe right now?
43:06 – How to use Google SEO to attract listeners
44:00 – How to use YouTube SEO to attract listeners
46:35 – What’s the greatest lesson these guys have learned?
48:00 – Matt’s advice on being authentic
49:29 – The guys’ favorite motivational business quotes
51:40 – Matt and Joe recommend their favorite books
53:06 – Check out their favorite mobile apps
55:59 – Do these guys get 8 hours of sleep every night?
57:16 – What’s their morning routine?
59:07 – Joe explains EFT and his meditation techniques
64:50 – What are Joe and Matt most grateful for?
66:22 – What motivates these guys to get out of bed in the morning?
70:34 – Connect with Matt and Joe at hustleandflowchart.com/cory
Links and Resources
Storybrand by Donald Miller
Meditations by Marcus Aurelius
Straight Line Leadership by Dusan Djukich
Getting Things Done by David Allen
Cory: What is going on my party people? This is Cory Boatright. I am your host of Real Estate Investing Profits Masters and the founder of Real Estate Investing Profits. Hope you have a phenomenal fun productive day. We have got something different going on today and I’m really pumped about going through this with you. This interview has a lot of gold nuggets. You’re going to definitely want to check out the show notes, there’s a lot of links, and there’s a lot of resources that you’ll definitely find very, very valuable.
What we’re going to be talking about today is maximum exposure with podcasting and getting internet traffic. You as a real estate investor are familiar with a lot of offline channels of marketing, maybe some online channels of marketing like pay-per-click, maybe your organic search on your website, but there’s a probably good chance you’re not using podcasting to create any kind of authority and maybe that’s something you’ve thought about but you don’t know how to get started, and we really do a deep dive today with some of the experts on the topic.
Matt Wolfe and Joe Fier with Hustle and Flowchart Podcast just got back from Podfest, two of the keynote speakers there that just are becoming the authority more in this space because you’ll here in the interview they are such big givers. They are such huge servants to help and provide a massive amount of value. The one that provides the most value is going to win in this business; certainly in this day and age with social media being such a big factor these days for business and other things.
This is a way that you can share your message and I’m excited to go into the resources, what they’re using, how to get started, some of the equipment that they’re using, some of the practical ways that you could use this for finding buyers, finding sellers. There are some great things that are discussed. We also go through our regular questions on their favorite book and their motivation quotes or mobile app.
Great people. You’re going to love it. So, get ready because you’re going to have a dose of value like a firehose down your throat. It’s awesome. If you haven’t already, text the word PROFIT to 38470. You should do it and you can download the Down and Dirty Ultimate Real Estate Investing Quick Start Guide. This guide has been downloaded tens of thousands of times. It’s an awesome quick start way. Some of the best tips in this PDF, very quick read, and a lot of value, so we have heard.
Also, if you’re interested in real estate investing coaching in 2019, we’re now in the first quarter of that. We are starting to look at taking on a few more clients. As you know, I do cap these spots off. If you are interested, go to coryscoaching.com, apply there, and see if we are a good fit.
All right. This is going to be a lot of notes that you can take. I hope you’re really going to enjoy it. I enjoyed it. Without any further ado, Mr. Matt Wolfe and Joe Fier.
What is going on? I am excited to have Joe Fier and Matt Wolfe, the podcasting experts, also just traffic giants out there just taking over. Guys, are you out there?
Joe: Hey, man. Thanks for having us, Cory. Looking forward to chatting.
Cory: I like the Where’s Waldo shirt that you got rocking right now, Matt.
Joe: It’s all Matt.
Matt: You won’t miss me.
Joe: You need the red hat and that will top it all off.
Matt: I could do some branding for us. Boom.
Cory: I love it. There you go. That’s great. Thanks for taking the time to be on here. It’s interesting because my podcast is about real estate investing. I get all the real estate investors on here and I know that’s something that we just discussed on your podcast; thank you for having me on there. One thing that we talked about there, too, is real estate investing and how powerful that’s been. I know that’s something that you both are looking into.
I’m excited to see that work and I’m working on angles for that together. But what you have really been able to do is really capitalize on maximum exposure, specifically with podcasting. In fact, you just got back from Podfest event. I was […] biggest and best brightest minds for podcasting, where you get to network and like a brain trust of them.
I know that you’re just crushing it right now with podcasting. One of the angles that I think is interesting is not only do we have a podcast and I’ve been able to really meet some incredible people from the podcast. Not only that, people that have wanted to do coaching, have come in from the podcasting. Also deals, people have different deals. They submit just from hearing on the podcast.
In general, it’s just been great to build people equity with people out there that listen on podcast and it’s interesting. They start listening to every single episode. If they like one, they’ll go back. It’s almost like checking off the list of every single episode that you have.
I want to hear your story and really what’s going on with you on your expertise on podcasting. And then, what I’d like to do is I like to figure out more of an angle that those are listening right now, most of the audience are real estate investors, what you think would be a great way for them to capitalize on? Either they could probably raise some money for doing podcasting, they can meet some really great people, they may also get some really great deals, creating that authority space in the podcasting world.
Most people don’t really even know much about it. They don’t know how to do it, so I like to break it down, if you’re okay with it. Let’s talk about podcasting, how’s that your expertise, and how’s it been just crushing for you?
Joe: To keep it simple without going too crazy on our story, we’ve been doing this for about 12 years or so online marketing. We’re marketers first. We’ve experimented with all sorts of stuff, started podcasting originally in 2010. Didn’t stick with it but in the last 2½ years or so, we had the Hustle and Flowchart Podcast. It’s angled at entrepreneurs, small business owners, online business owners, mainly, but everyone can get a little something from there.
Now that we’ve stuck with it for about 2½ years going on 3 and 160 shows or so, more or less, we’ve met a lot of people and things getting traction now. It takes some time, but over the years, we’ve experimented with so many things in this podcasting channel. This medium is currently still in its infancy even though it’s been around for over 10 years or so. But right now, it’s finally getting that exposure. It’s getting that snowball effect going. And we’re talking prior to this, at that Podfest Expo, we saw the dollars coming in, too, in terms of sponsorships. There’s massive companies and radios moving their money now into podcasting.
Cory: You think that, that medium for podcasting is starting to dip into the television world? Like more people are starting to listen to more podcast and not even watch TV as much?
Joe: I would say a good example of that it was on SNL, Saturday Night Live, they did a skit on podcasting. So, it is there. It started to go mainstream now.
Matt: There was a whole sitcom with Zach Braff. It was based on the Startup Podcast. It’s called Alex, Inc. It was an entire miniseries about a podcaster. I definitely think it’s getting more mainstream. Then you hear this news that Spotify bought Gimlet Media, which is a premium podcast production company. Spotify also bought Anchor which is a low-bird entry podcast platform where it’s really easy to get in, record audio, and get it online real quick.
Joe: $350 million and that’s probably just the beginning of the acquisitions and that money coming in.
Matt: So podcasting, we’re super bullish. It’s got this momentum behind it right now that anybody in the podcasting world really can feel it and tell that it’s on this upward trajectory just because it is getting featured so much in regular media.
You mentioned radio advertisers jumping over to podcast. The largest radio advertiser on the planet, as far as I know, was Geico. And Geico is now moving their money over to podcasts instead of radio spots.
Cory: Why do you think it is? Do you think it’s because the noise is cut out? I mean, when you’re listening to podcasting, for the most part, you’re dialed-in. What do you think is the big draw? What’s the success that’s coming from a podcast versus radio?
Matt: There’s a few things. One, it’s completely uncensored. You’ve got big guys like Conan O’Brien, Joe Rogan, […] Shepard, and some of these really big-named celebrities going into podcasting, and they could cuss on the show, they could talk about whatever they want, they could talk behind-the-scenes, they could talk about other actors that they know that are jerks. It’s completely uncensored and they’ve never had this open venue to talk about whatever the heck they want on TV or radio because they’re beating their sponsors and they can get kicked off the air if they say something that goes against a sponsor. With podcasting, they don’t have that. That’s one.
The other is there’s no limits as far as length. Joe Rogan routinely does three-hour podcasts. Tim Ferris routinely does 2–2½-hour podcasts. There’s no limit. You can actually get in and deep dive with somebody and just go deeper and deeper and deeper with people, that you haven’t really had a chance to any other medium.
Those are a couple of reasons I feel like it’s taking off. I’m sure those are just scratching the surface, but those are two of the big reasons. I started getting into podcast 10 years ago.
Cory: You’re now also thinking about real estate investing. For many listening right now, they’re in that world. They’re investing in real estate and they’re asking, “What can I do with podcasting as a great advertising medium? How can it serve me? How can I get buyers from it? From sellers from it? Relationships?” Let’s just start it out there. If you’re a real estate investor and you want to use podcasting to your advantage, what are some of the tips that you would share?
Joe: There’s a handful of ways you could do it. Of course, you could advertise on podcast. If you have the dollars to do that, there’s lots of different advertising platforms you can go to. AdvertiseCast is one of them. Typically, you’re paying about $25–$30 CPM.
Matt: Per thousand listens.
Joe: Per thousand downloads.
Cory: Per thousand downloads.
Joe: Correct. You can do the math and talk to a company like them and they can give some related podcast that sync up with your ideal audience or what you’re trying to do.
Cory: How much is it per a thousand downloads?
Matt: $25–$35 somewhere in that range.
Cory: And that’s advertised cast. We’ll put all this in the show notes, too. Are there some other ones out that compete?
Matt: True Native is the other one that we’ve been talking with quite a bit. So, AdvertiseCast and True Native are the two advertising platforms that we know people in those companies personally, but there’s a ton more of those. Those are the ones we’ve dealt with.
Joe: Some other ways. Advertising is one way. Hosting your own show is probably pretty obvious one as you can have your own show in your niche. A lot of folks will over-analyze that and be like, “There’s so many real estate podcasts out there,” or whatever. It doesn’t matter. That’s the secret. You have your own voice.
Most of these podcasts, which you don’t really notice unless you deep dive, is they podfade, which is they drop off after five episodes.
Joe: Yeah. Unless they have some massive list spiking their downloads from day one, or a lot of people lose interest.
Matt: One of the biggest assets you have in the real estate world is your network. You’re constantly trying to have investors in mind and you want to have properties fed to you and having a bigger network, you’re going to get further in real estate, right? Well, there is no better networking tool that I’ve ever personally found than podcasting.
Basically, it’s a way to pretty much connect with anybody, pick anybody’s brains, and then actually build a relationship with them after you’ve actually interviewed them. Just the ability to rapidly grow your network is just huge.
Joe: Imagine this too. You can cherry-pick your guests. If you have a guest show or you interview folks, it doesn’t have to be an interview for us. It’s a lot more conversational. You’re on the show, so you don’t have any predetermined questions.
Cory: Yeah, you can do whatever your want. The creative control is yours, 100%.
Joe: The cool thing is you can cherry-pick maybe potential investors, or business partners, or mentors that you want in your network. The fact that you have this platform, and that iTunes and all these other networks are not saying what your download numbers are, how many subscribers you have. It does say your ratings and reviews, that’s fine.
But you have this kind of invisible number— our buddy kind of dubbed it that—that’s leverage for you because like when we started off, we just tapped to our own network. People like Roland Fraisier—mutual buddy—he didn’t know that we probably only had a thousand downloads a month—that’s not true; we have more than that—but still, you get this high network or highly-connected folks that now, they’re your buddy because you want to do some follow-ups afterwards, you want to just continue the conversation and be cool. This is such an easy way to get those people on there.
Cory: I love that.
Matt: A couple of more notes, too. They say that the absolute best way to get a true understanding, to really learn something, is to teach it. Well, podcasting is another platform to teach what you’re learning. So, if you go and you do some deal, it’s structured in a different way that you’ve ever done and it’s something really cool that you think others should know about, you can go teach it on your podcast. That’s going to help you lock it in your brain.
Cory: Let’s talk about if you’re a real estate investor and you’re wanting to attract a buyer. How can you use podcasting, just a few really practical ways that you could think of that could attract the buyer?
Joe: Attracting a buyer, I would probably suggest that would be using your own podcast as your base. That’s your platform.
Cory: Right. So they get to know who you are. They really understand your voice. They get to know I can trust you, the whole […].
Joe: Yeah, and if you just imagine the intimacy of having someone like their headphones are on or they’re in the car with you, they’re not listening to anybody else but you. If it’s 30 minutes, an hour or longer, they just spend that time with you. There’s no other medium out there, Facebook or YouTube. It’s like a minute…
Cory: …you’re scrolling.
Matt: If you’re out there and you’re thinking, “Okay, I’m looking for some real estate investments,” are you going to go and google, “Who do I buy investments with?” or you’re going to tap into the person that you spend hours a week listening to in your ears? You become essentially their mentor a little bit through the form of podcasting and next thing you know, when you have deals available, you’re going to have a pretty good flow of people who already know who you are, that know that you’re someone that you can contact about that kind of thing.
Cory: I like that. It’s pretty creative and I agree with being able to capitalize on the leverage that you have with your own voice and being able to create those conversations where it feels like you’re talking to one person. It feels like that person gets to know you, even though they maybe never really met you, they feel like they know you just from those conversations. Maybe they think like you or they have those same questions that come up, so you can relate with them.
What if you were wanting to attract a seller? How would you use podcasting to attract sellers?
Joe: To be very honest, you can use that in the same vein if you want. There’s probably a lot of cool traffic stuff you could do outside of the podcast chain because we do a lot of advertising on Google, Facebook. You can geotarget a lot of locations in any of these ad platforms. Before going down there, though, would you recommend anything on the podcast front, Matt, for attracting sellers?
Matt: You can mention on the podcast that something that you’re constantly doing. The thing about the real estate world is I know it’s a little more regulated than the world that we work in. I know there are some areas that are kind of, “Can I say this publicly on the podcast to attract investors and stuff like that?” I’m real hesitant to speak up too much on what I can and cannot say on the podcast because I don’t know all those regulations myself because I’m not really in the real estate world.
Cory: Maybe one thing I was thinking about as your talk about that there’s some regulations on the single family moreso. However, maybe you had something where you had podcast and you’re talking about maybe some of the things you’re providing to the community and helping the community. Maybe one of things you come on the podcast and say, “Hi, this is Cory with House Kings and we are Oklahoma’s premier real estate investing company where we buy properties in seven days or less. If you have a property that you want to sell or know someone who does, let us know and we could actually give you $1000 for referring,” or something like that.
Joe: That’s awesome. Yeah.
Cory: If you said that, repetition, over and over again every time you have an episode or something, and you could say, “We’re going to talk about whenever you’re moving, there are companies out there that you could choose, which one’s the best?” Maybe you interview moving companies, but basically, you’re being your own sponsor and when people listen to it and they know someone, “Oh, I know. Matt that wants to sell a property. I’ll tell him to call Cory,” something like that.
Joe: And I like that you said that you almost create your own sponsorship. We do the same exact thing on our show. We’re always trying to have anyone in that podcasting area to join our email list and come over to our website. On the website, we have a lot of ways we could do follow-ups with email. You have Messenger bots now with Facebook. That’s a little bit more intimate. You’re getting more in their phone now. All sorts of stuff. Text message follow it with ads.
And maybe it’s two different shows, too. So you have two angles in real estate. Maybe you want to separate them. I don’t know if that’s the same show or not, but you want to make it easy on folks, whoever is your target market there.
Cory: I like that. Let’s talk about just briefly because some people are going, “Okay, I understand podcast. Maybe I listen to a few, but how in the world do you start it?” What tools do I use? Got to be a tech genius? Do I have to hire someone to do it? Would you be willing to talk about that a little bit? If they want to start a podcast, what’s the fastest way that you recommend for them to get going with it, and what are some of the basic tools that they’re going to need?
Matt: The fastest way, hire somebody to do it all for you. That’s honestly what we do. With our podcast, we literally show up on recording day, we record our audio, we put it in a Dropbox, and then we don’t do anything else on the podcast after that. That’s the end of our story.
Joe: Break that down a little bit more.
Matt: I do know the process because we did do it ourselves for […] on time. We record using Zoom, which is actually what we’re recording this on right now. All of our recordings happen over Zoom.
Joe: And that’s free for doing stuff like this.
Matt: Yeah. We use Zoom to record, we actually use ScreenFlow to edit, which is not even an audio editing software but it’s really simple to use. It’s a Mac app. I think Camtasia is the PC equivalent. We just edit in that tool and then we upload the files to a platform called Libsyn, which is our audio hosting platform.
Joe: Similar to hosting a website. Podcast have their own host as well.
Matt: Yup and then Libsyn gives you a little embed code so you can embed a little audio player on your website. We just have a WordPress blog so every time a new episode goes live, one of our VAs takes a little embed code from Libsyn, pastes it on our blog, and writes up some notes about that episode. That’s the simplest explanation, but I can definitely dive deeper.
Cory: How do you get into the iTunes world? I know this. I’m asking to share that. How do you communicate and get that on iTunes?
Matt: If you go to a place called Podcast Connect, I think it’s podcastconnect.itunes.com or something like that, but if you just google Podcast Connect, you’ll find it. That’s where you actually go and setup your actual podcast. You can actually submit RSS feeds in there. iTunes just recently, this has been in the last six months, allows you to login to Podcast Connect and see how many listens you’re getting, how far people listen into the episodes. You can actually go in there and update your RSS feed, your podcast image and stuff like that.
They very recently started building out their internal podcasting platform.
Cory: Interesting on Analytics. Yeah, that’s really interesting. That fairly new. When did that come out?
Matt: Within the last six months or so, I say.
Cory: Wow. That’s powerful. Wow.
Joe: Here’s the thing about podcasts, and you know this, Cory, but it’s still archaic compared to a lot of the marketing online, you have those who are listening and they do a lot of advertising or whatever it is online. Podcast still leaves a lot to be desired, but it’s getting better. That’s why we’re so bullish because it’s still growing and it’s still such in an infancy stage here.
I was going to say with the microphone. A lot of people will get held up on mic, “I need the best microphone.”
Cory: Or just tech in general, right?
Joe: Yeah. There’s a lot of people that will just use the headphones from their iPhones. That’s not great but it works. A Blue Yeti microphone’s another option. That’s about $100 or so, maybe a little less. I would recommend Sarnoff like that. You don’t need anything super fancy. What we use are…
Matt: $100 microphones.
Joe: Yeah. These are $100 mics each. Shure SM58s are what we use, along with the little Zoom H5.
Cory: Being a musician, I know that the Shure 58s would go inside when you’re micing the drums.
Joe: Yeah. Were you a drummer?
Cory: Guitar player but I can play drums.
Matt: I also have this Heil PR40 right here that I never use.
Joe: That’s an expensive boy right there.
Matt: That’s a $400 mic, this is a $100 mic. We actually record our podcast with $100 mic.
Cory: Let’s see how that works.
Joe: See? You don’t need to get fancy with that. I think a lot of people over complicate starting. We have some resources, too. You could probably link over to a blog post.
Cory: We always do that. We’ll drop some links into the show notes here and that will be great. That way, we can get more value that’s great. So zoom.us, ScreenFlow or Camtasia for editing, Libsyn, and then iTunes for the Podcast Connect.
Joe: Yeah. You got to think there’s a whole bunch of ways to distribute your podcast. Aside of the hosting, typically, there’s a lot of options there. Spotify is another growing one. This big acquisition that happen.
Matt: From what I actually understand, I think it’s either TuneIn or iHeartRadio, but one of those two platforms is actually the largest podcast listing platform, I think is bigger than iTunes. I was just reading something about it, I think Today in Podnews. There’s a lot of other platforms other the iTunes. iTunes isn’t necessarily the Holy Grail. It’s just the one that people think about the most when they think of podcasts.
Cory: Right. Some people may not even really even understand it, but basically you can find different shows, different niche topics usually from—like you said—the creator themselves. That’s raw and real and that you can listen to their own voice and their own commentary on different things and different thoughts, and you can access that. You can do it through your iTunes, you can do it through Google Play, and you can do it through Spotify.
Joe: Yes. There’s so many networks. That’s the thing with podcasting. It’s very fragmented, so you need these distribution centers, basically, through your hosting or however you set it up. You can go to Alexa with Amazon. We turn that on at the beginning of the year and almost double our downloads just under but immediately like, “Holy crap.”
Cory: Just on Alexa?
Joe: Yeah, Alexa and Amazon. I was like, “Okay, we totally didn’t know about that.”
Cory: You started submitting your feed through there. Before, it wasn’t being syndicated through there or wasn’t going through there?
Matt: We found a platform called govocal.ai? Remember I told you about that and we actually had another resource that does something similar as well. I can’t remember the name, but we use govocal.ai and that feeds it into Alexa so that our podcast could be in somebody’s news briefing.
Alexa has a feature where you can say, “Hey, Alexa. What’s my news briefing?” and you can load up some apps on the news briefing and it will read you a bunch of the news briefings. Our podcast is one of those things you can do as your news briefing now.
Joe: And open up a lot of the downloads.
Cory: That’s really cool. I could say, “Hey, Alexa. Listen to Hustle and Flow.”
Joe: That’s right. If you say, “Hey, Alexa. Play Hustle and Flowchart,” it will find our podcast and start playing it.
Cory: Yeah. I got to say, “Flowchart,” because so;me other episodes not recently.
Joe: Exactly. You might say, “Hustle and Flow,” and get you in the movie.
Cory: Oh, not that. Not that. Are these tools expensive? Are you paying the monthly charges? One time fees? Can you give an idea what it cost on a budget to run a podcast successfully?
Matt: I believe with Zoom, it’s free. We have an upgraded version of Zoom but because we run webinars on Zoom as well, I think what we’re doing right now you can do for free with Zoom. ScreenFlow, I think is a one-time fee of $100 or something.
Joe: About $100-ish. And the use is about the same. Yeah. Libsyn cost, what’s that?
Matt: Libsyn is a sliding scale, depending on how much you release. I think they’re $40 a month for Libsyn but if you release one episode a week, I think you can get away with $20 a month plan. We had to upgrade it. We do two episodes a week.
Joe: What else is involved?
Matt: We pay VAs to basically do all of our podcast stuff for us. Our guys hourly at $15 an hour.
Joe: He writes all of our show notes. That’s the cool thing. We’re actually working on kind of this because this is the most common question and it’s like, “How do I get started? What’s the process?” because we have this process dialed-in with SOPs and templates where, like Matt said, we show up, we record, throw it in Dropbox and it goes live on the day it goes live, twice a week. It’s super cool.
Matt: We’d be at conferences and people who come up to us will be like, “Hey, I heard the new episode that came out today,” and we’re like, “What episode came up today? I don’t even know.”
Cory: “What’s that? Oh, yeah, yeah. Yeah.” So, what’s the frequency? Two a week? One a week? What do you recommend for that?
Matt: Prolly one a week. If you’re first starting a podcast, quite honestly, I would say do two a month. Do one every other week, just to start because if you’re trying to push too hard right in the beginning, you’re probably going to struggle a little bit.
Cory: Overwhelmed a little bit.
Matt: You might get overwhelmed. So, I would start slow and if you really like it, then up it to once a week. The reason we upped it to twice a week was we just had too many people wanting to book to be on our podcast and we wanted them all. Everybody who came to us to say, “Hey, I’d love to be on your podcast,” we’re like, “Cool. We love talking to everybody.”
We wanted to get more people through our show. We got to a point where people were booking to be on our show and we were recording six months before the episode was going live because we’re releasing them once a week. We had to up the frequency just because of the volume of episodes that we wanted to make.
Cory: Would you ever want to consider moving to one a day?
Joe: Yes. Actually, just to wrap up this before this question here, I was going to say one reason why we failed in the past in 2010 when we started with our previous podcast, we’ve had three back in the day there, and then you had a couple. We didn’t batch record. When we do our podcast, we record four in a day.
We don’t have to do that many but let’s not be willy-nilly about this because you want consistency through your subscribers. People want that expectation. The way that we worked and most people is just crank them out, get them all scheduled. It’s easier scheduling people as well and it worked now for almost three years.
Cory: Batch them up. Basically, you knock out two weeks in a day.
Joe: Correct. That’s exactly what we do and we’re doing it tomorrow.
Matt: We record two days a month, four episodes twice a month. Joe and I personally put two days a month to focus on the podcast and that’s it.
Cory: So, theoretically, if you’re going to do once a day, you could have a VA go in and cut up some of those pieces of the existing ones and you don’t even have to show up.
Joe: You just took the words out of my mouth.
Cory: Yes, so basically repurposing. I like it. That’s a multichannel or repurposed idea. It’s very powerful because you’re then putting the quantity that’s already something good that you already know is working, cutting the pizza into slice, and you might even have a better chance—I think you probably would—based on what YouTube says, if your video is longer than two minutes or even I think it’s down to a minute, most people bail out after a minute. So, if you’re interesting but have a shorter podcast, you probably not going to get a lot of people digest the whole thing, versus something like this today.
You are not boring. I might be boring, but you guys are not boring. But having people go through the whole thing may not be as likely whenever it’s for the podcast.
Matt: Exactly. Our show is run between one hour and two hours. We have some guest that will actually keep going with for two hours. A lot of people just don’t want to sit around and listen to that length of content. Our new show, Hustle and Flowshorts, as opposed to Hustle and Flowcharts, is going to be about 10 minute clips of just like, “Here’s a golden nugget from this episode,” and we’re still going to give our guest credit and mention their link so that our guest is getting that benefit of being on two shows, essentially.
Cory: I love that. Are you going to do that daily?
Joe: Yeah, five days a week. It’s literally taking these long ones and each one probably get chunked out to three or four episodes.
Cory: And you don’t have to do anything. It’s already done.
Matt: Zero. We hired a team member to go through it. He actually even records the intros and sets up the clip and everything for us. We literally added zero workload but we added another revenue stream, another traffic source.
Joe: The tool we’re using for that is called Descript.
Joe: Descript. Yeah. I’m not sure how to spell it but if you Google it, type in something like video editor, maybe after that, you will see it on there. That thing literally can upload audio, video, whatever it might be and it transcribes it using AI, artificial technology or intelligence and then from there, you can edit based off of words. If you have an hour-long podcast, people are like, “Cory said something about real estate here.” Type up that term, boom. There’s the start of that clip, end clip, export.
Matt: Yeah. Just for example, let’s say, you say something on our podcast and we’re like, “Let’s edit that little clip out.” I can go find the text in the transcript, delete that text, and it will actually delete that clip of the audio.
Cory: That’s cool man.
Joe: That’s all the word for it.
Cory: I like it. That’s great. Descript, is that a monthly tool?
Joe: It is. I think there is a free quota, you can get a certain amount of minutes done or something like that but it’s cheap, worth it to save your time.
Cory: Then you get 100 of those at $5 a month.
Joe: That’s what I’m talking about. Here’s the deal with the daily shows with more frequency, you’re going to get more listeners so it grows a lot quicker. If you can set up a system, it’s all about systems. If you have a system with anything but podcasting as well, things are probably going to fail or it’s going to be a stressor in your life where you’re just like, “I hate this thing! It does not work.”
Matt: Well, if you think of that CPM model, let’s say, we’re going back to sponsorships and stuff and somebody is paying you $30 per 1000 downloads, you can actually have a lot less subscribers with the daily show to get to your 1000 downloads.
Matt: Because of the higher frequency of shows. The math works out with essentially one fifth of the subscribers, we can get the same download numbers as our existing show.
Cory: It will be interesting to see what is the most important metric. Is consumption going to be most important metric? Is engagement? If it is engagement, how do you really tap in that if you’re not really been able to say, “I heard about you from the podcast” Or some direct kind of method from your links or what not.
Cory: It will be interesting to start seeing what the real KPIs are that are moving the needle.
Matt: Yeah, that’s true. For us, obviously sales is a big number for us. We’re looking at sales and everything we do on our business now is pretty much led with the podcast. People discover us from the podcast, and then after they discover us from the podcast, then they start diving in to the various courses we offer and the memberships we sell and the affiliate product we promote.
If you’re in the real estate world, you can do the same thing. You have this podcast, lead with that, people start listening to that content, because people listen to the content, you now know they’re interested in real estate on one side of the spectrum or the other and you target them with what you have to offer.
Cory: Yeah, it’s really interesting because we did a list of people that are interested in selling a property, from a data scientist and from other list providers. They check off weighted matrix of motivation. Their bankruptcy; one point. They’re behind on taxes. They start getting higher and higher. The more motivation, the more fact things to stack up, the likely that person is one to sell quickly. It will be interesting because you now can upload that list into Facebook and then create a custom audience from that. What if you were targeting those people with your podcast?
Joe: Totally good. Yeah.
Cory: Basically, you’re the local real estate guy that now that they’re listening and saying, you’re just showing up on there, just giving helpful tips and helpful things, just adding value. Then you’ll say, “By the way, if you do wanna sell your property we are ready to buy whether it has cockroaches falling out of the ceiling,” or something funny and then you’re being more brandable. You could take your podcast, target it to them.
You guys are multi talented but one thing that you’re also focusing, putting emphasis on outside of just podcasting is traffic in general. Can we speak to that just a little bit? I want to ask you some questions that our listeners are always want to know like, some of your favorite books and motivational quotes, things like that. Can you talk about some of the traffic generating methods that have been working really well for you, pay-per-clicks?
Joe: Sure. The way we look at traffic a little different than a lot of folks will teach it or you might see out there. We’re trying to have this platform approach where we’re going to leverage platforms but they’re going to work together. A lot of our traffic will start from the podcast, that’s where the organic play and that’s the trust building phase. But actually, we do some pretty cool stuff on Google ads. If we’re talking about cold traffic that enters our ecosystem, ecosystem meaning, our website, something we have control over and can follow up with you, some mechanism in there. Google ads, you could get really focused in on specific keywords, geo fence things to make sure you’re targeting a location if you need to.
Cory: Let’s say, Oklahoma City. Sell fast Oklahoma City. Something like that.
Joe: Exactly. I don’t know if you can describe the feeder campaign. I don’t know if that’s even possible by now.
Matt: That might be getting a little too technical, but essentially, what we’re doing with Google ads, we’re casting a wide net with a really broad keyword. Then we’re letting Google actually tell us what people are clicking on. Let’s say, we ran a broad net to a real estate in San Diego and anybody looks for that keyword with anything around it. “Best real estate in San Diego,” with those keywords in it but anything also in that search, Google will tell us what people have searched for and what people have clicked on and we can sort of use Google’s own algorithms to figure out what keywords are a real high dollar value keywords in Google using their own keyword research tools and then we create content about those keywords that we find that Google tells us about.
Joe: The idea there is that you’re going to these keywords that are not obvious, they’re usually way more inexpensive. They’re a lot more targeted to what your avatar is searching for and clicking. Then you can not only run ads using those keywords that are very paired up with what you are trying to get done. You could start creating content, maybe a podcast episode, a blog post, a YouTube video, around that keyword because you know it has traction. Most likely, there’s not many competitors or any there at all, you’re just all alone. If you see some movement, you’re like, “Okay, I’m going to leverage that thing.”
Cory: Long tail keyword example would be, maybe of three or four words or just one keyword. A keyword phrase, often they get roped in the same thing. There’s less people in the keyword phrase because it’s more specific in niche, but if you found something and it has a keyword, keyword phrase and then you made a video specifically dedicated to that keyword. For example, “It will sell fast in Oklahoma City today.” Maybe you would do a video and you talk about selling fast for your property today in Oklahoma City and it’s all focused on that. That’s pretty cool.
Also, whenever your recording the video, my understanding with the new AI or robots are doing the phonetics stuff out there. Also, whenever you upload the audio, those words that you’ve said on the audio have also been now, I’m not sure, but they’re going to be…
Cory: …indexed by Google and even, I guess, YouTube which owns Google or Google owns YouTube, that also is important too. Then naming the file, whatever you upload, the actual name of the keyword, that’s also going to be important. Is that accurate?
Joe: That is, as far as we know. We’re not the biggest on YouTube but we’ve heard exactly that keyword and the title, that’s a big thing. It’s been around for years.
Matt: SEO is a big part of our strategy. Just Google, not YouTube SEO, we haven’t done a ton in YouTube, but they play together. If you find keywords that work really well as a CPC, pay-per-click model, those keywords are going to probably do just as well if you rank them in SEO. We actually use PPC to find out what keywords are going to be our money keywords that get a lot of conversions, once we find those, then we’re going to put some focus on SEO around those same keywords, try to get it organic, so that we’re not spending as much on PPC because we’re going to get a lot more clicks organically, and that’s part of our Google strategy.
With Facebook, it’s really a pure retargeting strategy, people come to our site because of these Google strategy, either through SEO or PPC. Once they’ve landed on our site, now we’re going to retarget them on Facebook or we’re going to retarget them on Google display network. We do a little bit of retargeting on Youtube, we’ve done some retargeting at Taboola. We basically find ways to get in front of everybody, everywhere through retargeting because retargeting is cheap and they’re going to be your hottest leads because they’ve viewed your content and they’ve already shown interest.
Cory: There’s a tool called TubeBuddy that I know our teams use that has had a lot of success on really understanding the video views on YouTube and keywords that are used that have high ranking that you can spy, if you will, on others. Often, we think about being innovative when we should just copy and steal in a set of—was it Michelangelo said “Copying is for amateurs; stealing is for experts,” or whatever, great artists steal. Meaning, successfully, it’s clues, right?
You go out there and you think you’re going to be a long ranger and you may, but you probably are going to fail so many more times than necessary versus just finding something that already works, finding a system like you guys have. I know you actually sell the system. We’ll put a link for people who are interested in that at the end and you can talk about that, but I think it’s just super smart to be able to find somebody that already has got an experience, and just do what they say, and just walk the path, and just copy and steal that model, and try to be a long ranger.
That’s great, really great tips for folks out there. We’ll have all these in show notes. I think there’s some really great strategies. People are probably thinking new ideas right now as we’re talk about podcasting. You briefly mentioned retargeting, retargeting is expensive if you’re going on Amazon and you’ll look in that pair of shoes and then you go to gulfnetworkchannel.com, and then all of sudden the shoes are showing up on the right hand side. They’re tracking you because they put up pixel and they’re tracking you and that’s what we’re talking about retargeting. You can do the same thing; you can upload your ads, you can upload things and track people by putting the pixel into their browser and that’s a very effective way of advertising.
Joe: Don’t worry. It’s not creepy or anything like that. We get no information from these folks, it’s just targeted ads.
Matt: We don’t know who we’re engaging with. If you’re seeing our ads, we don’t know who you are.
Joe: Just want to put that disclaimer out there.
Cory: Yeah. We don’t know who you are yet. What’s a really great lesson that you guys learned to get you where you are today? How can you inspire some of the listeners?
Joe: I think the lesson for us, if you’re partnered up with someone or anybody on your team, is really to understand how they work. The way that Matt and I, we really understood how we work as partners over the last 12 years. We’ve hacked it but the last couple of years, we figured out, Oh, okay. That’s what makes you tick, lose your buttons.” I probably shouldn’t press unless I want to. But yeah…
Cory: Don’t poke the bear.
Joe: Yeah. Don’t poke the bear that way. We’ve used that Kolbe test, that DISC assessment, the enneagram, all of these are different personality type assessments that are […].
Matt: Five love languages.
Joe: We use that all of the time. I’m just kidding. It’s created this really cool relationship with Matt and I where we share quite a lot. We’re work husbands.
Cory: That’s good. Yeah.
Joe: I think it’s just good to know. Even if it’s just that you’re hiring someone. We hired an ops manager based off of her personality. It’s huge. She’s like a perfect mold between the two of us but actually gets stuff done that we don’t like to do so it’s helpful.
Matt: Yeah, the advice that I have is probably a little more specific to podcasting in general, is this whole thing about being authentic. I think one of the biggest ships that we had that is really taking our podcast to flatlined to all of a sudden, like this hockey stick growth was this moment that we decided, ‘Let’s stop trying to sound like other podcasters. Let’s stop trying to put on a radio voice and ask the questions that we think our audience wants to hear.” And we started just being selfish about it, asking the questions we want to know ourselves, having fun, talking about things that other people are too scared to talk about on their podcast.
Joe: He’s selfish. That’s a good one actually. If you have a podcast, be freaking selfish, man.
Matt: That was what grew our podcast quite honestly was we were kind of at this flat line, thinking about on giving up on it again, and when we decided, “You know what, we don’t really care about what people think about us or what we say on the show…”
Joe: What do we have to lose at this point, right?
Matt: Yeah. Once we did that, the podcast just took off. Just be your authentic self if you’re going to do a podcast; don’t be who you think others want you to be on the podcast.
Cory: Be authentic. I think that’s great advice. It definitely served us well for being able to provide value and basically, don’t compare yourself constantly to someone else because it’s a losing battle.
Joe: It just gets harder and harder if you keep doing that.
Cory: It’s harder. What’s your favorite business or motivational quotes?
Matt: I actually had one. I was actually trying to look up on my phone. I wasn’t ignoring you when I was sitting there flipping to my phone, I was trying to look up this Seneca quote and I could not find it but it’s actually on my wallet and my other office. I could actually run and grab it and read it while Joe says what his favorite quote is.
Joe: I don’t have a quote but it’s a phrase, it’s an idea from Roland Frasier that kind of stuck with me. Eventually, it’s just do stuff that is frictionless. He tried to start a podcast and actually, he bought all this crazy equipment, he had this big masterous plan that he was trying to do but then he realized way too much friction for him. Like that’s not his and that’s not my personality. If there weren’t systems or a guy like Matt that I was co-hosting with, no way in hell that I’d be doing what I’m doing right now. I swear to God.
Cory: Matt’s really structured and that’s more his MO.
Joe: And I’m more of the one-to-one, the get stuff moving guy. So, frictionless.
Matt: That’s how good this has been on my wall. I don’t even remember the quote. I had to go actually pull it off my wall to read it but it’s a Seneca quote that says “You act like mortals in all that you fear and like immortals in all that you desire.”
Joe: Say it one more time.
Matt: You act like mortals in all that you fear, so you don’t do the things that you’re afraid of because you act like a mortal but you act like immortals in all that you desire. I want to travel more someday. I want to jump out of an airplane someday.
Cory: I’m a superstar in my mind but I never take action, I never do the thing. Yeah, that’s great, man.
Matt: All the things that you want to do someday, you act like a immortal that someday is going to come and all the things that you’re scared to do you act like a mortal because you’re afraid it’s going to kill you or hurt your reputation or whatever. I’ve had that quote on my wall for years and I haven’t looked at it in a long enough time apparently.
Joe: He still hasn’t memorized it.
Cory: I thought it will be about stoicism or something because Seneca has a lot of. What about the books that you recommend at least one that has really changed your life?
Joe: You actually just reminded me. I was going to say StoryBrand by Donald Miller because I feel like that has really helped my brain shift into how to present our self. I’ve used it in the podcast just talking about the market and their desires and all that stuff that is in their brain that a lot of people don’t.
Cory: That story that’s getting people in touch with where they are, the sounds, the feelings, all that.
Joe: Understanding them. Once folks realized you understand what’s in their brain or what they’re going through then you’re hooked in them and you can do that with the podcast. I was going to say Meditations also by Marcus Aurelius, that’s an awesome book, very stoic.
Cory: There you go. Stoic.
Matt: My book, I actually looked this up too, I knew the book name but I just didn’t know the author’s name. It’s a book called Straight Line Leadership by Dusan Djukich. Essentially, it’s a lot of actual stoic philosophy. The book is very much like a stoic philosophy type book but applied towards business, leadership, success, entrepreneurship, that kind of stuff. It’s stoic philosophies but very tailored toward entrepreneurs, business people, investors, that kind of thing.
Cory: Very cool. I’ll write that down. What’s one of you favorite mobile apps that you use in your business everyday?
Joe: Slack is really on my phone. I’m always trying to communicate with the team and Matt and all that.
Cory: Slack is great, yeah.
Matt: Omnifocus for me. It’s a desktop app and it’s a mobile app, but it’s basically like a task management thing. It follows the Getting Things Done by David Allen philosophy. You basically load a whole bunch of tasks in there and then you can organize them and the tags and the due dates and stuff like that. If you took the cool capabilities of tagging that Evernote has and you took the best task management software you have ever used and combined them into one, that’s Omnifocus. I’ve been using it for probably about a year now and I don’t know how I ever lived without it.
Cory: Yeah. That’s amazing. It’s really good, I could see why you definitely like it as well. I like to Todoist a lot. I do like Evernote. There’s one called Things. Have you ever use Things?
Joe: Oh, yeah. I’ve had that. It’s very basic.
Cory: It has find the tags on there. I think find the tags for me have been super helpful.
Joe: Yeah. The tags are cool.
Cory: Finding anything, you just put an idea, whatever, you can braindump and then it indexes by those words or whatever tags that you’re going to use the most. But Omnifocus is something that I’ve heard more and more people say great things about. I do know it’s pretty robust for sure.
Matt: Yeah, and the Reddit app, for me. That’s my toilet read. I sit on the toilet, every time I’m on the toilet, I’m flipping to Reddit.
Joe: Reddit is good and I feel like my Slack was too cliche. Overcast is an awesome app for podcast.
Cory: I like Cast. I like just Cast for podcasting because of the browser. It pulls in from where you were. A lot of people think podcasting is only from your phone. But on Cast, you can just listen on your browser and you can speed it up at twice the speed which I’m a big fan of too. Plus, you can share. Do you know what I’m talking about this mobile app called Cast?
Matt: I’ve never used it.
Joe: I’ve heard of it but I haven’t used it.
Cory: It’s a red icon, you should check it out. The way that they index the next episode, you can put a little marker, like how many episodes that you’ve missed, that you haven’t listened to. It also separates the video from the audio only ones. Once you listen to it, you can have it go off your phone, so you can either stream it or you can have it downloaded, and the sharing is really cool. But anyway, I like that one. I have used Overcast before. I’ve used a bunch of them.
Joe: Yeah, there’s so many of them.
Cory: Cast has been great. I think it’s castnet or something like that. It’s like a red icon. You guys get eight hours of sleep at night?
Matt: I do.
Joe: I do, too. I didn’t used to for a while though and then I realized, “Oh, this is the perfect thing for my brain.” If I wanna feel better, it’s just like, “Yeah, screw the coffee.” Prioritizing sleep is my bigger aha recently this year.
Matt: I would say during travels and conferences, it slips a little but I would say, 90% of the time, my routine is go to the bed at 11:00 PM, get up at 7:00AM, so I get about eight on the dot.
Joe: You know what shocked me was 23andMe. I took that and then saw that I had some precursors for Alzheimer’s disease, dementia.
Cory: That would be a good motivator.
Joe: Hell, yeah, it was. Elevate is another good app. I subscribed to that, it’s like $40 a year. I’m hooked. I just got it last week but that is a brain training app. It helps you communicate better, read better, math even. It’s just thinking on the fly and then getting best.
Cory: Alright, I love that. Cool.
Joe: I haven’t completed the app completely but Elevate is amazing. I just realized after that 23andMe, I was like, “I got to sleep. I got to train my brain more, hydrate more.” All that stuff is just going to feed the brain.
Cory: What about your morning routine? Do you have one?
Matt: I have a slightly morning routine, I have more of an evening routine actually. But my morning routine; get up, make a coffee, I actually make a coffee with an AeroPress every morning. It’s a little more of a manual process but it’s just me getting ready for the morning. My version of reading the morning paper with my coffee is I read two email newsletters. I read the newsletter called the Morning Brew which is a daily update of what’s going on around the world, like a quick hit of news around the world today, and then an email called Podnews which is a same concept, just what’s going on in the podcasting world. I drink my coffee while reading those and that’s my morning routine. That’s about it.
Cory: Wow. The newspaper, the morning brew, and the Podnews.
Matt: Yep, that’s it for me. I’ll drink my coffee while reading those and that’s about it. In the evening, I have a little more of a routine every day. My kids go down to bed at about 7:30 PM to 8:00 PM, after the kids go down to bed, I go and put on my headphones and I go walk my dog for about 45 minutes. That’s pretty much the only time I listen to podcast is every night when I’m out walking the dog. Go walk the dog, come back, take a shower and usually, I’ll journal a little bit before bed and usually, we’ll watch maybe one show, maybe two shows if I get done with my shower real quick we might get in two shows, but usually we’ll watch one show then go to bed.
Matt: Yeah, usually Netflix or a Hulu show or HBO. We don’t have cable anymore so, whatever we can find on demand it’s cool at that time.
Joe: I’m very similar. I read the same stuff in the morning, Bulletproof coffee, butter coffee. I use the whole blender and all that stuff–Vitamix. I would say in the morning, I always take a shower and it’s kind of like this meditative time. I don’t know if you’re familiar with EFT or tapping, Havenings and other similar type of technique. I do that and try to get through… Go ahead.
Cory: No. I’d say, that’s really interesting that you get in to that tapping, the nuances.
Joe: Yeah. I’ve seen it help me in so many ways. If I have a headache, if I had a back issue for a long time, this is one of the mechanisms that just diminished that pain.
Joe: And other stuff as well. The way I use it in the morning is to really focus in to what’s the most important. It helps me prioritize, get my head clear, before I start cracking open my phone or anything else. It’s a fresh slate. After that eight hours, that’s what I typically do.
Cory: Yeah. Do you use like any kind of hardware? I have one called Muse.
Joe: I have tried it. I don’t have one though. How do you like it?
Cory: I do like it. I don’t use it quite as frequently, but when I do use it, I do like it a lot. First of, for those that are listening on the EFT, I think it’s emotional freedom technique, something like that. Where if there’s any kind of physical pain or even emotional, it’s referred to as a psychological acupressure.
Joe: Yeah. You’re hitting these specific points around and you’re repeating phrases that go through this whole thing. It’s like, “Alright. I might have screwed up something or maybe I didn’t complete my task list and prioritize,” it’s kind of a typical one for me, not complaining though but prioritizing correctly, it’s like, “Okay cool. Let’s say that, alright, so what?” So you don’t make it a big deal. This is while I’m tapping, I’m saying this in my head or out loud. And then you end it with a phrase like, “What if I just try this? What if I prioritize this thing?” Yeah. You do that a handful of times, five minutes or so. I get out of the shower, I’m like, “Let’s crush this. Let’s do this. I’m focused. I feel great. I’m energized.” Yesterday’s failure or whatever happened are just yesterday, it doesn’t matter.
Cory: Yeah. One thing I say in the shower everyday is, “My worst day is someone else’s paradise.” That really sets the tone for everything for the day. I do the tapping as well, not as much on a consistent basis. But the powerful thing about that tapping is you kind of tapping to the balance of energy that you naturally have. I believe that if you just put your relationship with God and your prayer and your meditation, this is a great time to do this. It’s one of the things that I do on a sauna, it’s a good time to do any kind of EFT. Sometimes you breathe out and you can actually push out, and \when you’re counting, and when you’re counting in you can clap, counting into your breath coming into you.
It’s just a really interesting thing that you can do that, and it is giving you more control of that energy, that’s going on in your body because it’s constantly the sense of chaos whenever you’re an entrepreneur. There’s just this constant overwhelm of things going on because essentially, you have to become a machine. As an entrepreneur, that’s really what you do, you become a machine. You don’t have a machine, you become the machine. That is a very difficult thing for a lot of people to do especially with different personality types. To train yourself to do some of that, EFT is pretty helpful. That’s pretty interesting that you do that.
Joe: Yeah. The sauna is my next to do. The brain thing, that was another thing and also breathing techniques, Wim Hof breathing, stuff like that. Anything we can control that breath, you can completely change your mindset and your chemistry, however you’re feeling within a minute. It’s crazy.
Cory: Yeah. I used to only breathe in for like five or seven seconds. Now, I can breathe in almost close to 20 seconds which is a long breath, holding it for another two or three seconds, and then breathing out another 15 seconds. It’s so incredibly difficult. You might think that that’s an easy thing to do, but it is so difficult. It only happens from you just getting—now I just challenged everybody. Now everybody is starting to breathe in I bet. But you have to get into a place where you’re practicing that more and more. The point is, once you’re able to do that, you’ll find yourself throughout the day if something’s happening, something’s chaotic, you’ll just find yourself just breathing out this stuff, this “negative” that’s bothering you, this weird distortion, “What’s going on?” Just breathing it out. It really does help, it helps in line, it helps you focus. I don’t do the mantra stuff as much, I just do my affirmation stuff in the morning.
Joe: Whatever works for you, it doesn’t matter.
Cory: What are you most grateful for?
Matt: I’m grateful for just being able to do this. It’s crazy to get paid to just to talk to cool people. It’s crazy but that is the goal of our business, is to do this more and more and to get out of the day to day other stuff that we have.
Cory: So true. Yeah.
Joe: We love it.
Matt: I have a long, long list so obviously—
Joe: There’s more than that.
Matt: Yeah. I’ve got my wife who’s making sure the kids are being taken care of while I do this kind of stuff. I’m always grateful that my kids are healthy. I’m also grateful of what we get to do. Right now, it’s a Wednesday in the middle of the day, and we’re just having a cool conversation. How much better can life get? This is our job.
Cory: Right, and I think Joe’s drinking a beer.
Joe: Yeah, it looks like it. It’s a bubbly water. I wish.
Matt: I don’t understand how you drink bubbly waters while talking. I’ll just want to burp the whole time.
Joe: That’s why I’m slowly, slowly sipping.
Cory: Anyone listening right now, they’re like, “I didn’t know he’s drinking a beer.” It just looks like one of those Yoohoo drinks or something.
Joe: It’s not like J. Abrahams, I was watching all of his videos and he always has a coffee, I noticed. That’s a consistent thing. When he’s on stage, he always has a coffee in his hand. I don’t know. I just noticed that. I’m like, “Oh, that’s interesting.” I always like to fiddle around with something.
Cory: Yeah, have something. If you have to summarize why you do what you do, when you get up in the morning, your feet hit the ground, and it’s go time. But there’s times where you just sleep in, don’t do this. What’s your drive? What’s that thing behind you that’s just saying that I got to do this.
Matt: Me, personally, I am absolutely obsessed with learning. Just completely obsessed with learning. I listen to podcasts, I read books, I read blog posts, I interview people on podcast. I just want to know about everything about everything all the time. I’m just obsessed with trying to understand how things work. I’ve always been that way when I was a little kid, I was the kid that at five years old, I was taking apart VCR to try figure out how it works, that’s just how I’ve always been. I’m obsessed with learning.
Joe: Yeah. You definitely are the biggest learner I know.
Matt: If you look at the Kolbe score, my factfinder was a 10. I’m the highest factfinder in the.
Joe: I love to learn but I like it in different format. I’m a lot more of the summary guy, give-it-to-me-quick so I can get enough to get going. My drive is to have fun in anything we do, that’s why our podcast is so cool. As a kid, I’m always like, “Let’s go have some fun, let’s go try something new, let’s do this.” That’s why I feel our business, every single day, we’re always learning something new. Maybe something that’s brought the table on them and then my squarely little brain would be like, “Alright. Why don’t we try this?” I mean, you just gave me some ammo to, “What can we do here?”
Cory: Yeah. Load you up. That’s great. You guys make a great team. You know, fun is a relative term because I guarantee you, Matt absolutely has a blast learning. I relate a lot with you, man. I love to learn. But Joe, your idea of fun is different than Matt’s. Right? But whenever you’re having fun, doing what you do, and it really isn’t work. The biggest challenge for entrepreneurs is finding a place where it’s like, “I’m having so much fun,” whether that will be learning new things or going out and do any of these cool experiences or trying these new marketing things or whatever that, “I don’t feel like I’m working.” We want it all the time. Right?
The hardest thing for entrepreneurs is to not have fun. But it’s not in the way where most people think. Most people that aren’t entrepreneurs, they would say, “You work all the time.” What they don’t realize is that my work is having a blast. I’d rather do this than go do what most people would think be “fun.”
It’s really cool that you guys have taken those tests, really understand each other’s MO, and understanding your—what does Dan Sullivan call it—unique ability where you get to focus and capitalize on your strengths. I think that it’s really cool that you have the opportunity to impact people, to share your message, that’s really what it is, the things you’ve learn, the experiences you have and to help people, serve them and being able to just create not only just authority but just being cool people, being givers.
You can tell from the way you smile, the way you give specific things, you don’t have to say those things, you don’t have to say those links, you don’t have to give that stuff out, you could keep it to your chest, you can tell that you’re a giver. Man, that’s one of the things that I think that’s going to make you even more successful from people that have been at it for a longer time. Maybe they have more technical know-how or whatever is being the biggest servants, being the biggest person that’s going to help others get what they want to achieve in life because eventually, you’ll get what you want out of life. Speaking about that, let us serve you now.
What is the best way that we can serve you? How can we get in touch with you? You have a course available, programs. What is the way that those who are listening right now, “I really like to talk with you guys more. I want to start podcast. I have a website and I have absolutely no clue how to add traffic to it, but I have a good name in my market or whatever.” They realize the value that you shared and they want to get in touch with you to learn more. Is there a link that they can go to?
Joe: We made one for you and the listeners. It’s hustleandflowchart.com/cory.
Matt: Yeah, and that will get you a copy of our book. We have a book that we published all about how we drive traffic, we talk about podcasting, we actually bring in a bunch of guest experts that we had on the podcast to talk about their favorite traffic strategies. It’s all about encompassing, here’s all the way people are driving traffic online.
We made a book, we published it, you can buy it on Amazon but for your listeners, they can go grab a free digital copy of it at that link hustleandflowchart.com/cory. That will put you in our ecosystem, you’ll learn how to contact us, you’ll hear about our podcast there, you’ll get a copy of our book.
Joe: Just reply to any of the emails you get. That goes right to either us or our support@sara but anything that’s referencing us, she passes right to us.
Cory: Okay. […] That’s great. Except today because Facebook’s down.
Joe: No, email, it’s okay.
Matt: That’s right, email.
Joe: Don’t forget.
Cory: Okay. I appreciate you guys taking the time to be on here. Great show. I think that it was a very different kind of show and this is good because you need to see different angles of marketing, you need to see things that are working, and new ways to create this audiences create this authority. I think that we went over some really good things that can help a lot of people.
Matt: I agree, I love it.
Joe: Cory, it’s been fun. Thank you guys.
Cory: Awesome. I look forward to chatting with you more about real estate investing, Joe, Matt. I look forward to hearing people that get started with your program. Thank you for taking time to be on here.
Joe: Of, course. Thanks, Cory.
Cory: Alright, see you guys. Remember, be a servant. Make sure you’re on our next episode of Real Estate Investing Profit masters. We are bringing amazing guests like Matt and Joe to you to serve you and give you the best value ever. Bye now.
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